Creator Science

#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]

Nov 26, 2024

Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.

01:03:25

Creator website

Episode guests

Richard Van Der Blom

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Richard van der Blom emphasizes the necessity of a data-driven content strategy to enhance visibility and engagement on LinkedIn.

The LinkedIn Algorithm Report reveals trends and effective content formats based on the analysis of 1.5 million posts, informing creators' approaches.

Despite a decrease in overall reach, the quality of audience engagement has improved, making conversion rates more relevant than vanity metrics.

Deep dives

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Intro

2min

Navigating LinkedIn: The Creator's Journey

4min

Unlocking LinkedIn Insights

5min

Navigating LinkedIn: Opportunities and Algorithms

9min

Finding the Right Balance in LinkedIn Content Creation

6min

Maximizing LinkedIn Engagement Strategies

15min

Optimizing LinkedIn for Better Engagement

4min

Maximizing LinkedIn Engagement Strategies

18min

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.

Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.

5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.

In this episode you'll learn

Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn

Full transcript and show notes

Read the 2024 LinkedIn Algorithm Report

Richard's Website / LinkedIn

Listen to episode #127 with Daniel Murray

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