Creator Science #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]
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Nov 26, 2024 
Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.
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Low Competition on LinkedIn
- Few people actively create content on LinkedIn (only 1.1% post weekly).
- This presents a huge opportunity for those who consistently publish.
LinkedIn Prioritizes Relevance
- LinkedIn prioritizes relevant reach over overall reach.
- This benefits users by showing them more relevant content, and it benefits LinkedIn's revenue model.
Content Creation Process
- Create content when feeling creative, not during scheduled times.
- Write multiple post drafts at once and work one week ahead for flexibility.