The Resilient Recruiter

How to Use LinkedIn’s 2025 Algorithm to Attract More Clients and Candidates, with Richard van der Blom

Jun 27, 2025
In this insightful conversation, Richard van der Blom, the Founder and CEO of Just Connecting and a LinkedIn algorithm expert, reveals how LinkedIn's 2025 algorithm changes have impacted user visibility. He discusses the staggering drop in organic reach and the shift towards relevant content. Richard highlights top-performing content types, particularly the efficacy of native videos and interactive polls. He also emphasizes the value of combining human creativity with AI enhancements for engaging posts, providing actionable strategies for recruiters to stay competitive.
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INSIGHT

Relevance Over Reach Shift

  • LinkedIn's 2025 algorithm reduces overall organic reach to prioritize relevance.
  • Posts now reach fewer but more relevant people, maintaining engagement quality.
ADVICE

Goal-Driven Content Strategy

  • Align each LinkedIn post with a clear goal: visibility, impact, or conversion.
  • Adjust content type and format based on the specific goal for better results.
ADVICE

Diversify Content Beyond Jobs

  • Avoid posting only job ads as it limits reach and engagement.
  • Include varied content types like insights, educational posts, and storytelling to boost visibility.
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