Why has your LinkedIn reach dropped even though your content is better and your audience is growing? You’re not imagining things. LinkedIn changed the rules in 2025, and in this episode, LinkedIn algorithm expert Richard van der Blom breaks down exactly what’s changed—and how recruiters can adjust to stay visible and competitive.
You’ll discover why organic reach is down by 50%+ for most users and how LinkedIn has shifted focus from virality to relevance. Richard shares how to realign your content strategy based on your goals—whether you’re looking to increase reach, drive engagement, or generate client and candidate leads.
We also unpack the five content pillars that top-performing recruiters use, the formats that LinkedIn is rewarding right now (like vertical native video and carousels), and why relying solely on job posts or text-only content can quietly kill your visibility.
Richard goes even deeper, revealing his proven process for creating “hybrid” content—written by humans but enhanced by AI—to dramatically improve structure, hooks, and engagement without losing authenticity.
Episode Highlights:
[3:25] How Richard reverse-engineered LinkedIn’s algorithm manually
[8:35] LinkedIn confirms reach is down 50%+—here’s why
[12:37] The 5 content types that drive performance in 2025
[18:42] Why recruiters need variety to maintain reach and engagement
[21:21] Post formats that are working best and which are declining.
[26:10] When selfies help—and when they hurt your reach
[28:07] Using polls to generate leads and market insights
[32:02] Why hybrid content (human + AI) outperforms both extremes
[35:51] Why LinkedIn’s built-in AI tools aren’t your best option
Key Takeaways for Recruiters:
Fix Your Reach: The algorithm now values relevance > reach. Focus on content that fits your audience and objective.
Diversify Formats: Don’t just post jobs. Use video, polls, carousels, and storytelling to stay visible.
Hybrid Content Wins: Human + AI = stronger structure, better hooks, and more engagement. AI-only content often fails, and human only content often lacks polish. Combine both for maximum impact.
If you’re a recruiter or agency owner looking to build your brand, attract inbound leads, and stay ahead of LinkedIn’s changes—this episode is your roadmap.
Resources & Links
Download Richard’s 2025 LinkedIn Algorithm Report: [Insert link]
Richard’s website: https://www.richardvanderblom.com
Richard on LinkedIn: https://www.linkedin.com/in/richardvanderblom
Connect with Mark Whitby
Book your free strategy session: https://www.recruitmentcoach.com/strategy-session
Mark on LinkedIn: https://www.linkedin.com/in/markwhitby
Instagram: @RecruitmentCoach
Twitter: @MarkWhitby
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