Creator Science

#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.

Mar 12, 2024

57:30

Snipd AI

Learn from Amy Porterfield's journey from a failed course launch to earning $915,000 through webinars. Discover her step-by-step strategy, email list building, and successful webinar selling. Dive into her team building and brand evolution for online marketing success.

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Quick takeaways

Learning from failures is crucial for success in entrepreneurship.

Effective email list growth and focused selling points optimize course launches.

Strategic team building is essential for business scalability and sustainability.

Deep dives

HubSpot for Startups: A Stress-Free Marketing Solution

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Webinar Strategy + Structure

01:29

The Power of Webinars and List Growth for Launch Success

01:44

Optimizing Ad Spending and Webinar Show-Up Rates

01:25

The Rise of Digital Courses and E-Learning

01:57

Introduction

2min

From Failed Launch to Success: Amy's Journey in Online Marketing

6min

Rise of Digital Learning and Revenue Growth

5min

Insights on Launch Cadence and Webinar Strategy for Digital Courses

6min

Mastering the Art of Selling in Webinars

21min

Importance of Learning from Experienced Individuals in Course Launches

5min

Navigating Team Growth and Hiring Challenges

12min

Evolution of Brand Strategy: Personal Brand to Company Brand Transition

3min

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.

She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.

Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.

In this episode you'll learn

The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team

Full transcript and show notes

Amy's Website / LinkedIn / TikTok / Instagram

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→ #158: Kieran Drew

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