Creator Science #184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
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Mar 12, 2024 Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her incredible journey from a $26 course flop to generating nearly a million dollars in revenue. She dives into her successful webinar launch strategies, highlighting the importance of refining presentation content and effective sales techniques. Amy also discusses her growth from a solo entrepreneur to a team of 22, emphasizing the significance of nurturing talent and adapting personal branding into a cohesive company identity.
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First Launch Failure
- Amy Porterfield's first course launch earned only $267 because she lacked expertise in the topic and had a small email list.
- This experience taught her the importance of niching down based on expertise and building an audience.
Expertise and Email List
- Focus on your "10% edge," the area where you have proven results and expertise.
- Build an email list to have direct access to your audience and control your business growth.
Less is More
- In 2013, Amy Porterfield increased her revenue to $915,000 by focusing on what she excelled at: creating and launching courses.
- She re-launched the same course multiple times, improving it with each iteration and growing her email list.
