Creator Science

#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.

Mar 12, 2024

Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her incredible journey from a $26 course flop to generating nearly a million dollars in revenue. She dives into her successful webinar launch strategies, highlighting the importance of refining presentation content and effective sales techniques. Amy also discusses her growth from a solo entrepreneur to a team of 22, emphasizing the significance of nurturing talent and adapting personal branding into a cohesive company identity.

57:30

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Episode guests

Amy Porterfield

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Episode notes

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Quick takeaways

Learning from failures is crucial for success in entrepreneurship.

Effective email list growth and focused selling points optimize course launches.

Strategic team building is essential for business scalability and sustainability.

Deep dives

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Webinar Strategy + Structure

01:29

Grow Your List, Grow Your Revenue

01:44

Increasing Webinar Show Up Rate through Live Bonus Promises

01:16

The Shift to Success

00:52

Intro

2min

From Failure to Success: The Entrepreneur's Journey

13min

Mastering the Art of Live Webinar Launches

4min

Mastering Webinar Sales Strategies

19min

Simplifying Webinar Launches: The Importance of Keeping It Simple

3min

Essential Insights for Launching Successful Online Courses

5min

Navigating Growth: From Contractors to Full-Time Teams

12min

Transitioning from Personal Branding to Company Identity

2min

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.

She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.

Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.

In this episode you'll learn

The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team

Full transcript and show notes

Amy's Website / LinkedIn / TikTok / Instagram

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→ #158: Kieran Drew

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