Creator Science #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
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Feb 20, 2024 
Noah Kagan, CEO of AppSumo and successful YouTuber, discusses his recent book, Million Dollar Weekend. He shares insights on testing marketing strategies, dealing with agent feedback, and the art of a compelling proposal. Noah reflects on the balance between business and personal branding, emphasizing authenticity in content creation. He talks about the transformative nature of rejection in writing, the importance of beta readers, and the role of strategic marketing in book publishing. Get inspired by his candid approach to creativity and entrepreneurship!
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Initial Book Proposal Rejection
- Noah Kagan, before writing "Million Dollar Weekend," initially proposed a different book called "The Challenge."
- This proposal, focused on overcoming fear and rejection, was deemed "trash" by James Clear's agent, Lisa DeMona.
Validate Your Book Idea
- Validate your book idea before writing a proposal by sharing concepts on social media.
- Observe audience reactions to identify resonating ideas to refine your book's focus.
Unexpected Bidding War
- Noah Kagan didn't take his initial book proposal seriously, aiming for a $100,000 advance.
- Surprisingly, this casual approach sparked a bidding war, resulting in a near million-dollar offer from Penguin.
