Creator Science #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
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Apr 2, 2024 
Michael Stelzner, founder of Social Media Examiner and creator of the massive Social Media Marketing World conference, shares his unique approach to profitable event planning. He dives into the economics of events, emphasizing ticket sales over sponsorship reliance. Discover how to craft memorable experiences that feel upscale and engaging, while navigating the complexities of costs. Michael also offers practical strategies for pricing tickets effectively and maximizing attendee satisfaction, reinventing the way we think about event profitability.
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Event Profitability
- Many events don't profit from ticket sales, relying on sponsorships.
- Focus on higher ticket prices with built-in profit rather than sponsors.
SMMW Attendance Drop
- Social Media Marketing World attendance decreased from 5,000 to 2,000 after COVID-19.
- Economic uncertainty and reduced travel budgets contribute to lower attendance.
Treat Attendees as Customers
- Treat attendees as customers, not products to be sold to sponsors.
- Prioritize good event experience over cheap tickets and aggressive sales.