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#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

Apr 2, 2024

54:35

Snipd AI

Michael Stelzner, founder of Social Media Examiner, shares insights on running profitable events without sponsors. He discusses the economics of events, cost-saving tactics, and creating a high-quality experience for attendees. Topics include event profitability, cost considerations, hotel negotiations, customer behavior in ticket sales, and creating valuable events for smaller groups.

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Quick takeaways

Events can be profitable without sponsors or selling from stage, focus on creating valuable experience for attendees.

COVID-19 impacted event industry, adapt to changes, innovate, and offer unique experiences for post-pandemic success.

Effective ticket sales, tiered pricing, value-driven content promotion, speaker engagements essential for event success and attendee satisfaction.

Deep dives

The Evolution of Events and Profitability

Events have evolved over time with a shift towards maximizing profits. Strategies include selling tiered tickets, offering different ticket packages to meet various attendee needs and budgets. The goal is to ensure profitability by carefully calculating costs and profit margins per ticket, with a focus on creating a valuable experience for attendees while maintaining financial sustainability.

Creating a Welcoming Event Experience before checking in

01:57

Value Proposition and Pricing Strategy in Event Ticketing

01:59

Bravery and Persistence in Event Planning

01:17

Introduction

3min

The Profitability and Economics of Event Planning

15min

Insights on Event Planning Costs and Hotel Negotiations

6min

Optimizing Event Management Strategies

14min

Understanding Customer Behavior in Event Ticket Sales

2min

Analyzing Event Ticket Sales Strategies and Audience Budgeting Impact

2min

Creating Valuable Events for Smaller Groups

9min

Embracing the Future of Events Through Unique Experiences

4min

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.

He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.

But he disagrees.

In this episode you'll learn

The nitty gritty of the economics behind events
Where things get expensive
How to save money
And how to make your event feel more like a fine dining experience than a marketplace

Full transcript and show notes

Michael's Website / LinkedIn / Twitter / Instagram

Listen to episode #144 with Bari Baumgardner

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→ #144: Bari Baumgardner

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