Creator Science
#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
Apr 2, 2024
Michael Stelzner, founder of Social Media Examiner and creator of the massive Social Media Marketing World conference, shares his unique approach to profitable event planning. He dives into the economics of events, emphasizing ticket sales over sponsorship reliance. Discover how to craft memorable experiences that feel upscale and engaging, while navigating the complexities of costs. Michael also offers practical strategies for pricing tickets effectively and maximizing attendee satisfaction, reinventing the way we think about event profitability.
54:35
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Quick takeaways
- Events can be profitable without sponsors or selling from stage, focus on creating valuable experience for attendees.
- COVID-19 impacted event industry, adapt to changes, innovate, and offer unique experiences for post-pandemic success.
Deep dives
The Evolution of Events and Profitability
Events have evolved over time with a shift towards maximizing profits. Strategies include selling tiered tickets, offering different ticket packages to meet various attendee needs and budgets. The goal is to ensure profitability by carefully calculating costs and profit margins per ticket, with a focus on creating a valuable experience for attendees while maintaining financial sustainability.
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