Creator Science #183: Thomas Frank – How to build a successful tutorial channel.
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Mar 5, 2024 In this conversation, Thomas Frank, a YouTube tutorial creator and Notion expert, dives into his bold decision to pivot from a 2 million subscriber channel to a focused tutorial platform. He shares strategies for crafting the perfect viewer experience and the nuances of browse vs. search views. Thomas emphasizes the importance of engaging content presentation and how it can enhance audience retention. He also discusses platform risks and the significance of personal branding for creators venturing into niche markets.
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Dedicated Tutorial Channel
- Create a dedicated channel for tutorial content to establish a clear destination for learners.
- This improves user experience and reinforces your expertise in a niche.
Long-Tail Views and Evergreen Content
- Tutorial channels benefit from long-tail views, often from search.
- Evergreen content on tutorial channels builds a valuable library over time.
AI Note-Taking Tutorial Success and Follow-Up Challenge
- Thomas Frank's AI note-taking tutorial gained 600,000+ views, demonstrating the potential of specific tutorials.
- However, a follow-up video with easier setup didn't perform as well, possibly due to lower watch time because of an early link to a written guide.