Creator Science – Learn from today's top content creators

#183: Thomas Frank – How to build a successful tutorial channel.

Mar 5, 2024

33:43

Snipd AI

Thomas Frank shares his journey of abandoning a 2 million subscriber channel to teach Notion tutorials, leading to a successful new channel. He discusses designing the perfect viewer experience, balancing browse and search views, and the pros and cons of relying on outside platforms for success. Advice is given on starting a tutorial channel, deciding what videos to make, and the importance of production value. Insights are shared on platform risks, content creation strategy, and building a successful tutorial channel by focusing on fundamentals and seeking feedback.

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Podcast summary created with Snipd AI

Quick takeaways

Prioritize specific outcomes to provide valuable content for viewers seeking tool-specific guidance.

Adapt content strategy to cater to diverse audience needs and preferences for effective tutorial channel growth.

Deep dives

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Platform Risk as Rocket Fuel

01:41

Content Pillars on Thomas Frank Explains

01:24

Designing the Perfect Viewer Experience

01:41

Introduction

2min

Evolution of Content Strategy

5min

Contrasting Strategy and Evolution of Content Creation

2min

Insights on YouTube Algorithm and Tutorial Creation Challenges

3min

The Role of Software in Channel Success

4min

Navigating Platform Risks and Content Creation Strategy

10min

Promotion of YouScreen and The Hundred Dollar MBA Show

3min

Strategies for Building a Successful Tutorial Channel

7min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.

His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.

In this episode, you'll learn: