Creator Science

#183: Thomas Frank – How to build a successful tutorial channel.

Mar 5, 2024

In this conversation, Thomas Frank, a YouTube tutorial creator and Notion expert, dives into his bold decision to pivot from a 2 million subscriber channel to a focused tutorial platform. He shares strategies for crafting the perfect viewer experience and the nuances of browse vs. search views. Thomas emphasizes the importance of engaging content presentation and how it can enhance audience retention. He also discusses platform risks and the significance of personal branding for creators venturing into niche markets.

33:43

Creator website

Episode guests

Thomas Frank

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritize specific outcomes to provide valuable content for viewers seeking tool-specific guidance.

Adapt content strategy to cater to diverse audience needs and preferences for effective tutorial channel growth.

Deep dives

HubSpot for Startup Support

HubSpot offers comprehensive support for startups, providing an all-in-one platform that integrates sales, marketing, and support services. This setup enables businesses to enhance lead generation, fast-track deals, and streamline support processes. Additionally, HubSpot provides substantial discounts of up to 90% for startups, aiming to alleviate financial burdens.

Navigating Platform Risk in Building a Tutorial Channel

02:08

Content Pillars on Thomas Frank Explains

01:24

Designing the Perfect Viewer Experience

01:41

Intro

2min

Navigating Content Strategy in a Shifting Digital Landscape

4min

Strategic Channel Creation for Notion Content

6min

The Impact of Content Presentation and Tool Choice on Tutorial Success

4min

Navigating Platform Risks in Tutorial Creation

11min

Empowering Creators with Uscreen

6min

Strategies for Building a Successful Tutorial Channel

4min

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.

His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.

In this episode, you'll learn: