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Creator Science – Learn from today's top content creators

Latest episodes

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Jul 18, 2023 • 1h

[GREATEST HITS] #89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again

EPISODE DESCRIPTIONHrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.” As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield.Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories.In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music.Learn more about Hrishikesh HirwayLearn more about Song ExploderListen to Hrishikesh's new musicFull transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jul 11, 2023 • 57min

#156: What we’ve learned in our first year on YouTube (feat. our editor, Conor Conaboy)

This week, the Creator Science YouTube channel turns one year old!In the first year, we've uploaded: 35 interviews 2 solo videos 9 clips 79 shorts As a result, our channel has: 7,600 subscribers 255,000 views 23,900 hours of watch time $1,008.28 in earnings In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year.In this episode, you’ll learn: What we learned in our first year on YouTube The changes we've made along the way How we've improved our packaging The challenges for interview podcasts Full transcript and show notesSubscribe on YouTubeFollow Conor on TwitterFollow Jonathan on Twitter***RECOMMENDED NEXT EPISODE→ #185: Listener Q&A Part 1***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jul 4, 2023 • 37min

#155: Ed from Film Booth — The Most Entertaining Educator on YouTube?

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONEd Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels.But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining.He's the answer to the question, what if learning wasn't boring?So in this episode, you’ll learn: How to use story as a teaching device How bingeable videos can turn first-time watchers into loyal fans Ed’s production process How to make your boring ideas sexy Full transcript and show notesEd's WebsiteFollow Ed on YouTube / Twitter***TIMESTAMPS(00:00) The Most Entertaining Educator on YouTube(00:44) How to Make Your Ideas Interesting(07:19) Packaging Comes First(08:39) Intros and Clickbait(13:48) Using Story in Your Videos(17:34) Using Metaphors(19:10) Assuming Audience Knowledge(21:31) Bingeable Content Builds Community(24:06) Film Booth Production Process(28:34) When is a Story Too Long?(31:18) How to End a Video***RECOMMENDED NEXT EPISODE→ #164: Jon Youshaei***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jun 27, 2023 • 1h 9min

#154: Ask Creator Science – starting over, mistakes, delegating, and more

EPISODE DESCRIPTIONWe're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you.Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode. I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam.Full transcript and show notes***RECOMMENDED NEXT EPISODE→ #180: Q&A with Jay***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jun 20, 2023 • 51min

#153: Tina Roth Eisenberg – Building Creative Mornings into a global brand

EPISODE DESCRIPTIONTina Roth Eisenberg, also known as Swissmiss, started Creative Mornings in September of 2008, in New York City. She wanted to create an accessible, inspiring, morning event for creative people to meet.Today, there are Creative Mornings in more than 200 cities, about 70 countries across the globe, and it reaches 25,000 people per month.In addition to Creative Mornings, Tina is the founder of the designer temporary tattoo brand, Tatley, and the co-working community, Friends Work Here.In this episode, you’ll learn: The beginnings of Creative Mornings How Tina has scaled it into the global brand that it is today Why we need to get back to making things just for fun Why you may want to consider financially supporting the organizations you love Full transcript and show notesFollow Tina on Twitter / Instagram / BlogTina's Creative Mornings Website***RECOMMENDED NEXT EPISODE→ #77: Andy J. Pizza***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jun 13, 2023 • 36min

#152: Paddy Galloway – The most sought-after YouTube consultant on the planet

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPaddy Galloway is the most sought-after YouTube strategist in the world.He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.And that’s because Paddy puts most of his focus where other people don’t: pre-production.So in this episode, you’ll learn: What makes a great video idea How to develop great titles and thumbnails Why it’s better to take a few BIG swings rather than a lot of small swings And why YOU should be spending more time in pre-production Full transcript and show notesPaddy's WebsiteFollow Paddy on Twitter / Instagram / YouTube***TIMESTAMPS00:00 - The Godfather of YouTube Strategy00:55 - Spend MORE Time In Pre-Production04:22 - What Makes a Great Video Idea?09:44 - Importance of Packaging11:44 - YouTube Title Best Practices14:25 - Thumbnail Best Practices16:48 - Using Text in Thumbnails18:17 - Action & Curiosity Loops in Thumbnails21:09 - How to Brainstorm Great Titles24:53 - Developing Multiple Thumbnail Concepts27:23 - Content Buckets29:51 - Why You Need to Take Bigger Swings ***RECOMMENDED NEXT EPISODE→ #167: Jenny Hoyos***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jun 9, 2023 • 51min

#151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network

EPISODE DESCRIPTIONNathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.If you're not familiar with Nathan, he was a guest on episode number 96 of this show a little more than a year ago.Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop.In this episode, you’ll learn: What you can expect from the creator network The acquisition of Sparkloop And how to build a flywheel as a creator Full transcript and show notesJoin the Creator NetworkFollow Nathan on Twitter / YouTubeNathan's Website***RECOMMENDED NEXT EPISODE→ #96: Nathan Barry***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Jun 6, 2023 • 54min

BONUS: Breaking down my journey on Tropical MBA

EPISODE DESCRIPTIONThis is a special episode for me. I've been a long-time listener of Tropical MBA. TMBA is a podcast between Dan Andrews and Ian Schoen. It's the first podcast focused on location-independent entrepreneurship.I was first on the show back in 2018 on their first ever "Consulting Corner" episode where they helped me work through some issues I was facing in my business.Fast forward to two weeks ago, I had the pleasure of being a return guest on the Tropical MBA podcast to talk about my journey over the last five years.Episode 32: Dan Andrews / Tropical MBA 427Full transcript and show notes***RECOMMENDED NEXT EPISODE→ #32: Dan Andrews***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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May 30, 2023 • 33min

#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.So in this episode, you’ll learn What’s working on YouTube today Where YouTube is headed How YouTubers can monetize their channel And how to steal ideas for your own channel Full transcript and show notesFollow Jamie on Twitter / Website***TIMESTAMPS00:00 - Steal Like a YouTuber01:46 - How YouTube Has Changed Since 201804:11 - Does the Algorithm Hurt Innovation?07:31 - How to Steal Videos Ethically09:50 - How to Evaluate Video Performance11:15 - Don’t Overthink Thumbnails14:05 - Is YouTube TOO Optimized?14:56 - Our Lovely Sponsor Uscreen16:23 - Entertainment YouTube VS Education YouTube17:43 - The Truth About YouTube Podcasts19:46 - Monetization and Your Relationship with Your Audience23:52 - All YouTubers NEED an Email List27:05 - Dealing With Burnout***RECOMMENDED NEXT EPISODE→ #159: Nuseir Yassin***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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May 23, 2023 • 60min

#149: Daniel Pink – How to write like a New York Times bestselling author

EPISODE DESCRIPTIONDan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world.Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views.In this episode, you’ll learn: Why following your passion can be bad advice When to maximize vs when to satisfice Dan’s rules for writing that allow him to be so prolific as an author And why Dan doesn’t write about the same subject in all of his books Full transcript and show notesFollow Dan on Twitter / LinkedIn / Facebook / NewsletterDan's Website***RECOMMENDED NEXT EPISODE→ #171 Nir Eyal***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

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