Guest Conor Conaboy and the host answer questions on content strategy. Topics include knowing when to quit, upload frequency, creating multi-language channels, audience interest in the creator, making content you like, finding new formats, leveraging platforms, and hidden opportunities in LinkedIn. Also, they discuss the ease of growing a podcast and personal happiness in content creation.
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Quick takeaways
Leverage comes from experimenting and learning from successful creators to grow audience smartly.
Platform diversification, like using LinkedIn and video content, can strategically expand reach.
Building a podcast audience requires persistent effort, with retention being a key challenge.
Deep dives
On Balancing Effort with Effectiveness
Finding leverage as a new creator often involves hustling and experimenting to identify what efforts yield the best results. Leverage is earned through experience and learning from successful creators. It requires being conscious of time allocation and finding smart ways to grow your audience.
Navigating Different Platforms and Niche Markets
When considering platform diversification, it's essential to assess if your current platform, like LinkedIn, offers growth opportunities. Experimenting with new elements, like video content, on your main platform can be a strategic move, especially when leveraging new features. Explore additional platforms, like Instagram, strategically to complement your existing content and reach new audiences.
The Challenges and Rewards of Podcasting
Growing a podcast audience entails persistent effort and challenging retention rates. Retaining listeners is a significant hurdle, often requiring multiple episode views to convert into regular listeners. Despite the difficulties, podcasting offers high potential for deep audience engagement and valuable relationships over time.
Navigating Purpose and Happiness
Personal happiness and purpose can evolve with life experiences, leading to shifts in priorities and perspectives. Factors like family, impact, and personal growth influence one's sense of purpose. Striving for balance between personal fulfillment and external impact is crucial in achieving a meaningful and rewarding life.
Embracing Stress and Growth Opportunities
Embracing stress as a growth opportunity and building emotional resilience can lead to personal development and expanded capabilities. By tackling stressful situations and increasing capacity to handle challenges, one can elevate their potential and navigate complex situations with greater ease and effectiveness.