Creator Science

#195: Why (and how) to ask your audience why they DIDN’T take action

May 28, 2024

Jeremy Enns and Justin Jackson, both podcasting experts, dive deep into why audiences often hesitate to engage with podcasts. They explore insightful feedback revealing why listeners may not take action, discuss the importance of quality production, and highlight the role of data in understanding audience preferences. The duo emphasizes the need for creators to ask targeted questions to connect deeply with their audience, and navigate the challenges of engagement while balancing listener dynamics and content strategy.

01:07:57

Creator website

Episode guests

Justin Jackson

Jeremy Enns

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Balance content to avoid overwhelming listeners and maintain an engaging tone.

Experiment with new formats to improve audience retention and engagement.

Utilize clear and compelling episode titles to enhance discoverability and increase listener engagement.

Deep dives

Regular Listeners Enjoy Data-Driven Approach and Co-Host Dynamic

Regular listeners of the podcast appreciate the data-driven approach and the co-host dynamic between the hosts, which resonates well with them. Their commitment to the show stems from the interesting content provided, coupled with a sense of continuous learning and unique insights that they find valuable. The audience's loyalty is attributed to finding the show engaging and thought-provoking, making it a consistent source of both entertainment and knowledge.

Engaging Audience Transition in Podcast Consumption

02:03

Continuous Interest and Learning

01:28

Experimenting with Positioning and Hooks for Podcast Promotion

01:16

Defining the Ideal Audience

00:43

Intro

3min

Navigating Listener Engagement

19min

Understanding Audience Engagement and Motivation

3min

The Power of Data and Host Dynamics in Audience Engagement

4min

Engaging the Audience: Insights from Listener Feedback

11min

Engaging Your Audience: Uncovering Barriers to Action

2min

Navigating Audience Feedback

24min

Subscribe to Podcast Marketing Trends Explained ↗

I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting.

Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab.

These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen.

Full transcript and show notes

Justin's Twitter Jeremy's Twitter

Watch this episode on YouTube

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