Creator Science #195: Why (and how) to ask your audience why they DIDN’T take action
44 snips
May 28, 2024 Jeremy Enns and Justin Jackson, both podcasting experts, dive deep into why audiences often hesitate to engage with podcasts. They explore insightful feedback revealing why listeners may not take action, discuss the importance of quality production, and highlight the role of data in understanding audience preferences. The duo emphasizes the need for creators to ask targeted questions to connect deeply with their audience, and navigate the challenges of engagement while balancing listener dynamics and content strategy.
AI Snips
Chapters
Transcript
Episode notes
Discovering a Podcast
- Jeremy Enns and Justin Jackson co-host Podcast Marketing Trends Explained.
- The host learned about the podcast while running and found its data-driven approach to podcasting insightful.
The Podcast Download Mystery
- Jeremy Enns has a large email list focused on podcasting, but the podcast downloads are lower than expected.
- This prompted him to conduct a survey to understand why subscribers weren't listening.
Listeners' Jobs to Be Done
- Listeners choose podcasts based on their needs, not to please creators.
- Podcast listeners often have specific jobs to be done and move on once that need is met.