Creator Science

[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

Apr 23, 2024

In this engaging discussion, Chenell Basilio, the writer behind Growth In Reverse, reveals her journey from 0 to nearly 10,000 subscribers in just four months. She shares fascinating insights into the common patterns of successful newsletter operators and effective growth strategies. Listeners will learn about the significance of unique content, community engagement, and seeing newsletters as marketable products. Chenell also delves into innovative tactics, including referral programs and collaboration giveaways, that keep subscribers coming back for more!

46:13

Creator website

Episode guests

Chenell Basilio

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Highlights

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Episode notes

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Quick takeaways

Identifying common patterns among successful newsletter operators is crucial for growth strategies.

Building a substantial subscriber base requires consistent effort and exceptional content quality over two to three years.

Engaging with supportive communities plays a vital role in audience building and idea exchange for newsletter creators.

Deep dives

Chanel Basilio's Growth in Reverse newsletter analysis

Chanel Basilio's 'Growth in Reverse' newsletter focuses on dissecting the growth strategies of top creators like Justin Welsh, Cody Sanchez, Lenny Rachitsky, and more. Chanel tracks common patterns among these successful newsletter creators, emphasizing the time and effort required to build a substantial subscriber base. She highlights the significance of starting with exceptional content, showcasing unique angles and content quality, underscoring the need for substantial time investments to create viral pieces.

Quality and Time Investment in Content Creation

01:29

Incentivizing Referrals and Business Acquisition

01:20

Top 5 Patterns Among Top Creators

01:36

Consistent Growth Strategies in Newsletter Subscribers

01:23

Intro

2min

Strategies for Newsletter Growth

10min

Mindset Shift: Embracing Entrepreneurship in Creative Work

5min

Innovative Newsletter Growth Strategies

13min

Strategies for Growing Email Subscribers and Podcasting Insights

2min

Optimizing Newsletter Conversion Rates

3min

Strategies for Growing Newsletter Subscribers

11min

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.

Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.

I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.

In this episode, you’ll learn: