Creator Science

[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

Apr 23, 2024

Chenell Basilio discusses how the best newsletter operators grow to 50K+ subscribers. She delves into common patterns, effective growth tactics, and what's working for her. The conversation also touches on the significance of niching down, treating newsletters as products, and fostering community for successful growth.

46:13

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Quick takeaways

Identifying common patterns among successful newsletter operators is crucial for growth strategies.

Building a substantial subscriber base requires consistent effort and exceptional content quality over two to three years.

Engaging with supportive communities plays a vital role in audience building and idea exchange for newsletter creators.

Deep dives

Chanel Basilio's Growth in Reverse newsletter analysis

Chanel Basilio's 'Growth in Reverse' newsletter focuses on dissecting the growth strategies of top creators like Justin Welsh, Cody Sanchez, Lenny Rachitsky, and more. Chanel tracks common patterns among these successful newsletter creators, emphasizing the time and effort required to build a substantial subscriber base. She highlights the significance of starting with exceptional content, showcasing unique angles and content quality, underscoring the need for substantial time investments to create viral pieces.

Quality and Time Investment in Content Creation

01:29

Incentivizing Referrals and Business Acquisition

01:20

Top 5 Patterns Among Top Creators

01:36

Consistent Growth Strategies in Newsletter Subscribers

01:23

Introduction

2min

Decoding Success in Newsletter Growth

10min

Transitioning to a Paid Subscription Model and Viewing Content as a Product

5min

Innovative Strategies for Growing Newsletter Subscribers

13min

Product Launch Discussion and Podcast Movement Sponsorship

2min

Optimizing Conversion Rates and Newsletter Strategies

12min

Strategies for Newsletter Growth and Overcoming Intimidation

3min

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.

Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.

I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.

In this episode, you’ll learn: