Creator Science – Learn from today's top content creators

#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)

Jun 13, 2024

51:33

Snipd AI

Joining the podcast are Chenell Basilio, writer of Growth in Reverse, and Becky Davidson, founder of Affinity Collective. They delve into serving audiences authentically, prioritizing quality content over quantity, building trust with customers to reduce churn, optimizing membership programs, leveraging referral programs, and enhancing community engagement through data capture and personalized content creation.

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Quick takeaways

Focus on quality and authenticity over numbers for building a loyal audience.

Personalize content and onboarding processes to engage and guide subscribers effectively.

Organize content in a structured manner to enhance user experience and engagement.

Deep dives

Quality Content and Building Relationships

Creating quality content is crucial for building a dedicated audience. The podcast emphasizes the importance of focusing on depth and uniqueness in content creation rather than just chasing growth for the sake of numbers. By prioritizing quality and authenticity, creators can stand out and cultivate a loyal fan base.

Engagement Fuels Content

01:19

Building Authentic Communities and Membership Offers

03:08

The Importance of Information Architecture in Membership Onboarding

03:17

The Challenges of Building Recurring Experiences

02:48

Intro

3min

Building a Strong Fan Base Through Quality Content Creation

8min

Building Trust with Customers and Membership Churn

7min

Optimizing Membership Programs and Newsletters

14min

Analyzing Referral Programs and Trust in Newsletter Engagement

3min

Fostering Connections, Onboarding Strategies, and Information Architecture in Community Building

4min

Strategies for Building Relationships and Creating Engaging Content

10min

Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place.

Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does.

My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe.

These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you.

Full transcript and show notes

Chenell's Website / Twitter

Becky's Website / Instagram

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RECOMMENDED NEXT EPISODE

→ #147: Chenell Basilio

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