Creator Science #197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
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Jun 13, 2024 
In this discussion, Chenell Basilio, the creator of the insightful newsletter Growth in Reverse, teams up with Becky Davidson, founder of Affinity Collective and former Head of Product at Boss Babe. They dive into the importance of authentic connections in building loyal audiences, contrasting genuine engagement with quick growth tactics. Topics include the emotional aspects of community management, effective newsletter strategies, and the power of referrals. Both guests share their expertise on creating memorable content that resonates deeply with audiences.
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Serve Your Audience Uniquely
- Prioritize serving your audience in unique and memorable ways.
- Focus on genuine connection rather than just business optimization.
Peak Optimization, Not Peak People
- Creators have reached peak business optimization, neglecting genuine connection with their audience.
- Quality and relationships are key to building a loyal fanbase.
Focus on Relationships, Not Growth Hacks
- Avoid focusing on growth hacks and quick money.
- Prioritize building relationships and providing value to your audience.