Creator Science

#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)

Jun 13, 2024

In this discussion, Chenell Basilio, the creator of the insightful newsletter Growth in Reverse, teams up with Becky Davidson, founder of Affinity Collective and former Head of Product at Boss Babe. They dive into the importance of authentic connections in building loyal audiences, contrasting genuine engagement with quick growth tactics. Topics include the emotional aspects of community management, effective newsletter strategies, and the power of referrals. Both guests share their expertise on creating memorable content that resonates deeply with audiences.

51:33

Creator website

Episode guests

Becky Pierson Davidson

Chenell Basilio

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on quality and authenticity over numbers for building a loyal audience.

Personalize content and onboarding processes to engage and guide subscribers effectively.

Organize content in a structured manner to enhance user experience and engagement.

Deep dives

Quality Content and Building Relationships

Creating quality content is crucial for building a dedicated audience. The podcast emphasizes the importance of focusing on depth and uniqueness in content creation rather than just chasing growth for the sake of numbers. By prioritizing quality and authenticity, creators can stand out and cultivate a loyal fan base.

Engage Audience Through Varied Content and Personality

00:56

The Importance of Information Architecture in Membership Onboarding

03:17

Building Authentic Communities and Membership Offers

03:08

The Challenges of Building Recurring Experiences

02:48

Intro

3min

Building Authentic Connections

8min

Navigating Membership Dynamics

7min

Graceful Offboarding and Engagement Strategies

5min

Building Connections Through Newsletters

9min

The Power of Referrals and Podcast Movement Insights

2min

Building Community Through Content

14min

Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place.

Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does.

My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe.

These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you.

Full transcript and show notes

Chenell's Website / Twitter

Becky's Website / Instagram

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RECOMMENDED NEXT EPISODE

→ #147: Chenell Basilio

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