In this discussion, Chenell Basilio, the creator of the insightful newsletter Growth in Reverse, teams up with Becky Davidson, founder of Affinity Collective and former Head of Product at Boss Babe. They dive into the importance of authentic connections in building loyal audiences, contrasting genuine engagement with quick growth tactics. Topics include the emotional aspects of community management, effective newsletter strategies, and the power of referrals. Both guests share their expertise on creating memorable content that resonates deeply with audiences.

Learn the importance of research in product development from Becky Pierson Davidson. Discover how to simplify customer journeys and increase customer value through scrappy research methods. Understand the significance of diversifying data sources and creating personalized strategies for different customer segments. Gain insights on conducting user research interviews and identifying primary target audiences for product creation.