Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI The Anti-Call Sales Process: Build Trust, Close Deals, Keep Your Calendar Clear
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Mar 25, 2025 
Becky Pierson Davidson, Founder of Affinity Collective, specializes in product strategy for community-driven businesses. In this discussion, she reveals how she revolutionized the sales process by eliminating calls entirely. Instead, she employs asynchronous communication with creative tools like Loom videos and warm DMs, resulting in efficient client engagement and impressive conversions. Becky highlights the importance of relationship building, productizing services, and personal well-being, transforming traditional sales into a more human and effective approach.
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Switching from Calls to Loom Videos
- Becky Pierson Davidson switched from sales calls to Loom videos after facing multiple no-shows. - Her frustration led her to experiment with asynchronous sales processes to protect her calendar and time.
Streamlined Sales via Loom and Email
- Use a streamlined process: prospects fill a form, then receive a customized or standard pitch deck and Loom video. - Most buyers respond via email without needing a live sales call, saving time and effort.
Build Trust Without Calls
- Build trust asynchronously by nurturing through ongoing, friendly conversations on social media and direct messages. - Combining pitch decks with personalized Loom videos helps buyers feel valued without calls.
