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Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

How to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson

Dec 18, 2023
Learn the importance of research in product development from Becky Pierson Davidson. Discover how to simplify customer journeys and increase customer value through scrappy research methods. Understand the significance of diversifying data sources and creating personalized strategies for different customer segments. Gain insights on conducting user research interviews and identifying primary target audiences for product creation.
55:53

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Quick takeaways

  • Research prevents building the wrong product by providing valuable insights and backing for launches.
  • Product development should focus on user needs, not just personal preferences, to ensure business survival.

Deep dives

Importance of Proper Research in Product Development

Conducting thorough research before developing a product is crucial to its success. Utilizing a combination of user analytics and surveys can provide valuable insights. Surveys should be kept short, focused on specific goals, and have quantitative questions. Discussing with users through interviews helps in gaining qualitative data, ensuring a well-rounded understanding of user needs.

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