

Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout
Joe Casabona, Business Systems Coach
You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
On Streamlined Solopreneur you'll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create.
Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He's seen how the right systems can transform a business. But more than that, He's a teacher at heart.
His goal isn’t to overwhelm you with jargon, but to make complex ideas simple and give you an actionable plan you can actually use.
Because your business should support your life—not take it over.
Tune in every Monday, wherever you get your podcasts.
Episodes
Mentioned books

Dec 1, 2025 • 53min
How Liz Wilcox Built a Half-Million-Dollar Business on a $9 Membership
In this engaging conversation, Liz Wilcox, an email marketer and the founder of a $9/month membership, shares her journey of building a half-million-dollar lifestyle business. She discusses the power of launching imperfectly and using Google Docs to deliver value. Liz highlights the importance of transparency and setting clear expectations with her audience. With her unique pricing model, she emphasizes reducing pressure and maintaining a work-life balance while even taking summers off. Her story offers fresh insights into productivity, pricing, and living intentionally.

Nov 26, 2025 • 6min
We should write less with AI and more like the Supreme Court
I’m reading Amy Coney Barrett’s book, Listening to the Law, and it struck me that instead of writing using AI, we should write more like the Supreme Court…at least if we care about our audience.
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Nov 24, 2025 • 19min
The Best Gifts for Small Business Owners (2025 Edition)
Discover this year’s top gift picks for small business owners that promise to simplify your work and home life. From innovative sleep earbuds designed to enhance your rest, to compact microphones perfect for on-the-go recordings, each item has been carefully curated. The conversation highlights practical charging stations, smart home devices, and essential office tools that cut down on clutter. Plus, Joe shares his favorite productivity apps that keep solo entrepreneurs on track—all without burning out. Ideal for thoughtful shoppers or self-pampering!

Nov 21, 2025 • 8min
My Approach to Black Friday, and Affiliate Links
Well, we're in the holiday gauntlet now. I've gotten several emails from small, service-based business promoting Black Friday sales, and I'm not sure that's a very good approach. I share my experience with successful, and less successful BF/CM deals I've run. I also talk about my approach to affiliates, and what I'm thinking about for that strategy in 2026. Check out the 3 tools I'm actually promoting for Cyber Week: https://streamlinedsolopreneur.com/3-black-friday-deals-on-tools-i-cant-live-without/ Here's my 2025 Gift Guide: https://streamlinedsolopreneur.com/2025-gift-guide/
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Nov 17, 2025 • 11min
The 3-Step Process for Your First Automation
My oldest daughter loves asking me to tell her a funny story about my wife from when we were dating... and I almost always freeze. It's not because there aren't any funny stories. It's because there are too many to pick from.This is exactly what happens when you open Zapier without a plan. You're faced with a "blank canvas" and endless possibilities, so you freeze and do nothing.You've heard about "triggers" and "actions," but you're not sure what your triggers or actions should be. Zapier isn’t a sandbox for people starting out. The secret is to look at the work you're already doing.I'll walk you through my simple, three-step process to get started. It starts with documenting your tasks, listing your apps, and then using one specific (and often overlooked) page on Zapier's website that will show you exactly what's possible for you.Stop staring at the screen, wondering where to begin. Let's get your first automation built.Want to see some real-world examples tailored to your biggest struggles? Take my free quiz at https://streamlined.fm/quiz and I'll email you four automation ideas you can use today.Show NotesTake the Automation Quiz: streamlined.fm/quizExplore the Zapier Apps Page: zapier.com/appsWatch the Zapier Apps Page Walkthrough VideoLeave feedback: streamlinedfeedback.com
Read to build your perfect site? Check out StellarSites.
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Nov 15, 2025 • 3min
Thinking About Affiliate Emails During Cyber Week
Our inboxes are about to be inundated with sales emails and affiliate-link riddled round-ups. Should I contribute to the noise? I'm thinking yes...but I want it to feel different. What do you think? Let me know at https://streamlinedfeedback.com
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Nov 10, 2025 • 19min
The 4 Core Components of Every Automation
Remember diagramming sentences back in school? I always thought it was pointless, but the real goal wasn't the diagram itself—it was understanding the structure of a good sentence.The same exact logic applies to building automations. It's tempting to just jump into a tool like Zapier or Make and start connecting things, but that's like throwing a bunch of random words on a page and hoping it makes sense. If you want to build automations that actually save you time (and don't break), you need to understand the structure first.I'm breaking down the four essential components every automation has—the two that are required, and the two "optional" ones that make your workflows truly powerful and intelligent. We'll walk through the difference between a Trigger and an Action, how to use Conditions to make your automations smarter (like "only do this if X is true"), and when to use specific Timing to batch your work.Are you unsure what you should even automate first? I built a brand new quiz to help you pinpoint your biggest bottleneck. Answer four simple questions, and I'll send you personalized automation recommendations to solve your most crucial problem.Take the quiz now at: streamlined.fm/quizShow Notes**Watch the Video for visuals**Submit Feedback: streamlinedfeedback.com
Read to build your perfect site? Check out StellarSites.
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17 snips
Nov 3, 2025 • 46min
The #1 Mistake Solopreneurs Make With Newsletters
Dylan Bridger, an email marketing consultant and father, shares invaluable newsletter strategies for course creators and coaches. He emphasizes the vital difference between 'magazine' newsletters and 'sales team' newsletters. Dylan highlights the importance of in-depth research to craft compelling emails and discusses how becoming a dad influenced his workflow. He also dives into the benefits of warm-up sequences, the balance of using AI and human touch in writing, and shares tips for effective email promotions during busy launch periods.

Oct 27, 2025 • 48min
Growth by Subtraction: How to Make Time for What Matters Most
This week’s guest is Austin L. Church, a freelancer, author, and founder of Freelance Cake, who emphasizes the importance of letting go of what's unproductive. He discusses how pruning commitments can create space for what truly matters, both in work and family life. Austin critiques lengthy business books, highlighting the value of returning to fundamental ideas. He shares insights on shifting attention from negativity to gratitude and the significance of focusing energy for greater impact. Parenting tips also underscore the importance of presence over perfection.

Oct 24, 2025 • 9min
How I Built Episode 500
Celebrating a major milestone, the host shares reflections on reaching 500 shows and the unexpected challenges faced due to an AWS outage. Discover how tools like Google Notebook LM aided in crafting this landmark episode. The host dives into the method of analyzing past content to ensure a cohesive identity and explores three engaging ideas generated by Notebook LM. With a focus on community feedback and a structured approach, this journey highlights resilience and creativity in solopreneurship.


