
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction
You didn’t start your business to work 24/7—you started it for freedom. But between endless tasks, client work, and content creation, it feels like you’re drowning. Streamlined Solopreneur helps you save time, simplify your systems, and automate your business so you can finally step back and focus on what truly matters—whether that’s growing your income, spending more time with your family, or just watching a movie in the middle of the day.
Join me, Joe Casabona, as I share actionable strategies, automation tips, and gear recommendations to reduce friction and help you build a spacious business that gives you the life you want.
Latest episodes

Apr 21, 2025 • 58min
How to Take a Sabbatical as a Solopreneur with Maegan Megginson
The last time I went on vacation, I told people I wasn’t bringing my laptop. You know what they said? “Good job! That’s great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?”But that’s not the culture we live in here in the USA. Overworking and hustling is glorified. That’s why I’m excited to talk to Maegan Megginson.Maegan is a licensed therapist and holistic business mentor who believes every solopreneur can and should take sabbaticals—not just to rest, but to actually create a healthier, more sustainable business. In fact, she’s made sabbaticals a cornerstone of her business model and helps others do the same.We talked about how solopreneurs can actually make time for a sabbatical (even if you’re the breadwinner), what it looks like to step away without disappearing, and how to come back stronger, while avoiding burnout. This wasn’t some woo-woo talk about “finding yourself.” It was a practical, grounded look at how to create space in your business when it feels like the last thing you can afford to do.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysSabbaticals aren’t vacations—they’re intentional periods of rest and reflection, more like a “season of winter” in your business.A four-week sabbatical gives your nervous system time to truly settle, with the first two weeks decompressing and the second two weeks offering space for clarity and creativity.Planning is key: figure out your financial needs and start saving so you can pay yourself while you're off.Show NotesMaegan Megginson’s WebsiteDeeply Rested PodcastJoin the Deeply Rested NewsletterStephen Hackett’s SabbaticalMy 2025 Yearly ThemeCheck out my other shows at https://network.streamlined.fm
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6 snips
Apr 14, 2025 • 17min
Tools To Make Video Production Easier
Explore the evolution of solo video production, where advanced tools transform the process. Discover how to achieve professional results without a crew by utilizing systems. Learn about Ecamm Live for seamless scene management and Gling.ai, which slashes editing time significantly. Tella offers quick, effective solutions for shorts and demos. Simplifying production not only saves time but also boosts creativity, making video creation a breeze.

Apr 7, 2025 • 1h 12min
Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci
Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn’t just about buying the right camera—it’s about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci, a longtime video expert, to break down what solopreneurs need to know about looking and feeling confident on camera—without overcomplicating it.Plus, we dig into the psychology of video—how your background, body language, and even the way you use a teleprompter can make a huge difference in how your audience perceives you.If video has felt like a heavy lift, this episode will help you simplify the process and get started with a system that works for you.I want to hear from you! Send your feedback to https://streamlinedfeedback.com. Top TakeawaysThe camera steals energy – You need to bring 2-3x more energy than you think to avoid looking flat on screen.Good audio is more important than good video – Viewers will tolerate lower-quality visuals, but bad audio will make them tune out immediately.Perfection is a procrastination tool – Many solopreneurs overthink the tech instead of just hitting record and improving over time.Show NotesLuria’s Gear ChecklistLuria's Lighting GuideJoe’s gear recommendationsBold Video BundleTeleprompter MasteryCheck out my other shows at https://network.streamlined.fm
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11 snips
Mar 31, 2025 • 22min
Do You Have an AI Swipe File?
Discover the secret to effortless AI interactions with a swipe file of reusable prompts and templates. Learn how this tool can save you time and reduce frustration during your creative process. Explore the shift towards using ChatGPT Projects for repeatable tasks, allowing for persistent context. Find out how AI can enhance your work without replacing your unique touch. This informative session is a must-listen for anyone eager to streamline their solopreneur journey!

Mar 24, 2025 • 50min
Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs
Damien Schreurs, Explainer-in-chief at EasyTech and host of the Macpreneur podcast, shares his expertise on AI as a transformative tool for solopreneurs. He discusses how AI can streamline workflows and assist in decision-making without replacing human creativity. The conversation tackles the common hesitance towards AI, emphasizing its role in handling cognitive tasks. Listeners learn about practical applications, including the ChatGPT API and the innovative use of AI in marketing strategies, ensuring solopreneurs can adapt and thrive.

Mar 19, 2025 • 40min
Unveiling my new Personal Brand with Hollie Arnett
What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand. For all of the links mentioned in this episode, go to https://streamlined.fm/467Top TakeawaysNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.Show NotesNiching down feels scary, but it makes it easier for the right people to find and hire you.Clarity in branding makes decision-making easier, from product offerings to content creation.A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness.
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Mar 17, 2025 • 39min
Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett
Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making.Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466Top TakeawaysA brand is not just colors and logos—it’s the perception people have of you.Branding is the process of shaping and controlling that perception intentionally.A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.Show NotesHollie ArnettMakers and Moxie
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Mar 10, 2025 • 21min
Shortcuts That Make Life Easier for Me
I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction.The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you’re constantly adding things to reminders, capturing notes, or planning travel, there’s likely a way to make it easier.For all of the links mentioned in this episode, go to https://streamlined.fm/465Top TakeawaysApple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone’s clutter.The best shortcuts remove friction—if a task feels tedious, it’s a good candidate for automation.Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life.Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automateShow NotesAn Introduction to Apple Shortcuts with Stephen RoblesOrganizing Your Digital Life with Mike SchmitzMacStories & Apple Frames by Federico Viticci Actions for ObsidianWhisper MemosNautomate for Notion UsersShortcuts The Make Life Easier for Me
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11 snips
Mar 3, 2025 • 19min
How I Built My Own CRM Using Notion and Automation
The speaker shares their frustration with traditional CRMs and their journey to create a personalized alternative. They discuss how they utilized tools like Notion and Todoist to automate lead tracking and follow-ups. Emphasis is placed on reducing friction for better workflow adherence. The idea of adapting systems to fit personal working styles is highlighted, reminding listeners that the best tools are the ones they actually use. Flexibility in app usage can empower solopreneurs to streamline their processes effectively.

Feb 26, 2025 • 38min
Growing a YouTube Channel in a Crowded Field with Stephen Robles
Stephen Robles, a Shortcuts and automation expert, shares his secrets to success on YouTube, where he focuses on Apple products and smart home tech. He emphasizes the critical role of compelling titles and thumbnails in attracting viewers. Robles also discusses the importance of unique content angles, like focusing on USB-C instead of broad topics. He highlights efficient workflows, including multi-angle recording and AI editing tools, to maximize content creation without sacrificing quality.
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