Streamlined Solopreneur: Helping Solopreneurs Take a Guilt-Free Vacation

How to Serve More People and Scale Your Income

Jan 12, 2026
Join Jonathan Stark, a solo consultant and author specializing in value-based pricing, as he shares insights on scaling income without burnout. He discusses the pitfalls of hourly billing and how it limits efficiency. Stark emphasizes the potential of value-based pricing by focusing on client outcomes and creating distinctive offerings. Learn how solopreneurs can leverage automation and AI to deliver greater value while avoiding competition on price. With advice on targeting high-value problems and creating product ladders, Stark offers a roadmap to success in the solo business landscape.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Work Backwards From Outcomes

  • Start pricing conversations by asking what success looks like and how the client's business improves.
  • Work backwards: pick a price and craft the scope that will credibly move that needle.
INSIGHT

Easy For You, Valuable For Them

  • Things that feel easy to you are often highly valuable to others who can't do them.
  • Focus on skills you find effortless that create outsized client value.
ANECDOTE

Picasso Napkin Pricing Story

  • Joe and Jonathan discuss the Picasso napkin story to show lifetime craft creates value beyond minutes worked.
  • Jonathan jokes Picasso should've named his price before drawing to save tea time.
Get the Snipd Podcast app to discover more snips from this episode
Get the app