
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout How to Serve More People and Scale Your Income
Jan 12, 2026
Join Jonathan Stark, a solo consultant and author specializing in value-based pricing, as he shares insights on scaling income without burnout. He discusses the pitfalls of hourly billing and how it limits efficiency. Stark emphasizes the potential of value-based pricing by focusing on client outcomes and creating distinctive offerings. Learn how solopreneurs can leverage automation and AI to deliver greater value while avoiding competition on price. With advice on targeting high-value problems and creating product ladders, Stark offers a roadmap to success in the solo business landscape.
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Scale Comes From Reach And Automation
- Solo operators can build huge businesses by combining reach, automation, and AI instead of hiring large teams.
- Jonathan Stark calls this a thought experiment showing value scales with audience, not hours.
Price By Client Value Not Hours
- Price services based on the client's perceived value, not the time you spend on them.
- Set prices as a fraction of that value and then design scope you're happy to deliver for that price.
Work Backwards From Outcomes
- Start pricing conversations by asking what success looks like and how the client's business improves.
- Work backwards: pick a price and craft the scope that will credibly move that needle.







