Creator Science

#192: I coached Ali Abdaal on building a membership.

May 8, 2024

01:28:29

Snipd AI

Ali Abdaal, creator of Productivity Lab, seeks guidance on building a membership community. They discuss structured community sessions for productivity, balancing promises with product delivery, strategic membership program building, effective sales pages and pricing strategies, onboarding experiences, merging community spaces, and fostering engagement through real-time interactions.

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Quick takeaways

Balancing price points for a mass market versus targeting niche segments is crucial for the productivity lab's success.

Establishing trust, delivering value, and fostering meaningful interactions are key to building a strong community within the productivity lab.

Adopting a 'private opening, public launch' strategy allows the productivity lab to refine its offerings based on member feedback.

Balancing free content for a wide audience with high-ticket purchases from an exclusive customer base is a strategic approach discussed in the podcast.

Deep dives

Understanding the Target Audience

The target audience for the productivity lab is described as ambitious entrepreneurs, creators, and professionals. Although a broad category, insights reveal that focusing on those who are willing to invest in doubling their productivity is likely to include entrepreneurs and side hustlers. The aspiration is to cater to a mass market instead of solely entrepreneurs, while still catering to professionals looking to improve productivity.

Private Opening, Public Launch

01:22

The Ideal Community Onboarding At Peak Excitement (Jay Clouse)

03:05

Sell the Goal & Purpose, not the specific delivery

04:22

Creating Recurring Value in Community Spaces

01:24

Introduction

4min

Building a Productivity Community for Recurring Revenue

20min

Navigating the Challenges of Creating a Productivity-Focused Platform

5min

Strategic Approach to Building a Membership Program

8min

Effective Sales Pages and Membership Pricing Strategies

17min

Strategic Pricing and Community Access

3min

Effective Onboarding Strategies for Community Membership

24min

Exploring Consolidation of Community Spaces and Challenges with Different Access Levels

4min

Building a Strong Community and Fostering Engagement

3min

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience.

He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership.

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