Creator Science #192: I coached Ali Abdaal on building a membership.
114 snips
May 8, 2024 
This installment features Ali Abdaal, a medical doctor and renowned YouTuber who specializes in productivity content. He explores the journey of creating his membership community, Productivity Lab, and discusses the vital role of community building in content creation. Key topics include navigating launch challenges, effective pricing strategies, and the importance of a smooth onboarding experience. Ali also shares innovative ideas for co-working sessions and emphasizes starting with small groups to foster meaningful connections.
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From Startups to Content
- Jay Clouse started in startups but realized his passion for writing.
- He transitioned to content creation, viewing writing as a product he could control.
Community Oversaturation
- Many poorly executed communities will likely emerge, leading to disillusionment.
- Focus on making your community the best to survive the coming oversaturation.
Community Value Proposition
- People join online communities primarily for connection and transformation.
- A sense of identity also plays a crucial role, offering purpose and belonging.