#192: I coached Ali Abdaal on building a membership.
Creator Science
Targeting Productivity: Customers and Pricing Strategies
This chapter discusses the identification of target customers for a productivity program, focusing on entrepreneurs, side hustlers, and corporate employees. It explores the challenges of designing offerings for both niche markets and broader audiences while examining pricing strategies that balance accessibility and revenue. The conversation includes insights into the implications of tiered memberships and the importance of providing value through free content alongside premium options.
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