Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
78 snips
Feb 27, 2024 • 53min
[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
In this insightful chat, Mariah Coz, founder of Fearless CEO and expert in building sustainable online course businesses, reveals her secrets to selling high-ticket programs without traditional sales calls. She discusses the importance of strategic pricing and the evolution from free content to impactful high-ticket offerings. Mariah emphasizes designing flexible programs tailored to client needs and the benefits of transitioning to evergreen coaching. Tune in for her tips on navigating the ever-changing landscape of online course pricing!
120 snips
Feb 20, 2024 • 1h 4min
#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
Noah Kagan, CEO of AppSumo and successful YouTuber, discusses his recent book, Million Dollar Weekend. He shares insights on testing marketing strategies, dealing with agent feedback, and the art of a compelling proposal. Noah reflects on the balance between business and personal branding, emphasizing authenticity in content creation. He talks about the transformative nature of rejection in writing, the importance of beta readers, and the role of strategic marketing in book publishing. Get inspired by his candid approach to creativity and entrepreneurship!
167 snips
Feb 13, 2024 • 59min
#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
Dr. K, a Harvard psychiatrist and YouTuber behind HealthyGamerGG, discusses crucial mental health strategies for content creators. He highlights the detrimental effects of negative feedback and emphasizes the need for a positive relationship with it. Dr. K tackles the issue of burnout, offering insights on how to recognize and manage it effectively. He challenges the focus on performance metrics, advocating for authenticity and creativity instead. Listeners gain valuable tips for achieving a healthier balance between creativity and mental well-being.
51 snips
Feb 9, 2024 • 36min
[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Paddy Galloway, the world's most sought-after YouTube strategist, has worked with top creators like MrBeast. He shares insights on the vital role of pre-production in crafting compelling videos. Listeners learn how to generate outstanding video ideas, develop irresistible titles, and design eye-catching thumbnails. Paddy emphasizes taking bold creative risks over safer, smaller ones to drive engagement. His advice is a goldmine for anyone looking to level up their YouTube game!
82 snips
Jan 30, 2024 • 1h 11min
#180: Ask Creator Science – Talking about money, managing your time, and trends that I’m seeing.
Discover how sharing personal financial insights can transform creator-audience dynamics. Learn tips for overcoming myths in content creation and the importance of innovative formats beyond traditional interviews. Explore strategies to enhance listener engagement through short solo shows and effective content planning. Uncover the emotional landscape of creators and the journey toward building a supportive community. Get practical advice for navigating podcast production and leveraging social media to scale your creative endeavors.
62 snips
Jan 23, 2024 • 1h 10min
#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
Justin Moore, a sponsorship coach for YouTubers, reveals secrets to landing brand deals worth millions. He emphasizes that audience size isn't everything—it's about effectively pitching and negotiating. Justin shares vital tips on how to manage contracts and avoid common pitfalls. He discusses the importance of nurturing long-term relationships with brands and tailoring offers to their objectives. Plus, learn what to do when a brand says no and how to handle feedback like a pro!
4 snips
Jan 16, 2024 • 49min
#178: Redesigning MY sponsorship strategy (feat. Justin Moore).
Justin Moore, a sponsorship coach and founder of Creator Wizard, shares invaluable insights on navigating the creator economy. He discusses the necessity of a structured sponsorship strategy to maximize revenue, addressing common pitfalls creators face. Justin emphasizes the importance of crafting tailored solutions rather than waiting for opportunities. He also explores the balance between content quality and monetization, advocating for diverse revenue streams. Listeners will learn how to build sustainable partnerships and optimize collaborations for mutual success.
104 snips
Jan 9, 2024 • 1h 25min
#177: Chris Hutchins – A master of podcast growth and building relationships.
Chris Hutchins, host of All The Hacks and an expert in life optimization, dives into podcast growth strategies and relationship-building. He reveals how he connected with big names like Tim Ferriss and Kevin Rose, emphasizing the importance of authentic connections. Chris discusses his innovative experiments to boost listener engagement and simplify audience growth. He also shares insights on balancing content quality with strategic networking, making the podcasting journey both rewarding and effective.
50 snips
Jan 2, 2024 • 55min
#176: April Dunford – How self-publishing a book exploded her client service business.
April Dunford, author of "Obviously Awesome," is a seasoned startup executive turned independent consultant. She shares how self-publishing her book transformed her client service business, attracting high-caliber clients and enhancing financial success. April discusses the shift from traditional to self-publishing, emphasizing creative freedom and strategic marketing. She dives into client qualification strategies and how these innovations led to deeper business discussions. Her insights on balancing entrepreneurship and personal fulfillment are both inspiring and practical.
16 snips
Dec 21, 2023 • 38min
#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
In this discussion, Angus Parker, the general manager for Ali Abdaal, breaks down the essentials of hiring for YouTube creators. He shares insights on when to start hiring, the critical first roles to fill, and the common mistakes to avoid, like not managing people directly. Angus also emphasizes building trust with employees and suggests innovative hiring techniques, such as trial tasks. Plus, he offers a hot take that challenges traditional hiring views, ensuring your team’s growth aligns with your brand.
