WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONNatalie Ellis is the co-founder and CEO of bossbabe.bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.Full transcript and show notesFollow Natalie on Instagram / YouTube / TikTokFollow bossbabe on Instagram / Website / YouTube***TIMESTAMPS00:00 - Natalie Ellis Is An Instagram Queen01:42 - How bossbabe Grew So Fast05:45 - Personal Brand Vs Separate Entity07:35 - Qualities Of A Viral Instagram Post09:31 - Being Relatable Without Being Negative11:35 - Writing Is At The Core of Creativity12:44 - Why Choose Instagram?15:13 - How To Move Followers To Email17:04 - Craft A Viral Instagram Reel That Converts20:45 - Do You HAVE To Use Reels?22:55 - Are Captions And Hashtags Important?23:28 - In Feed Content Vs Stories24:26 - Different Eras Of Instagram26:14 - What Platform Is The Best To Start From Zero?28:18 - Building A Personal Brand To Support A Company31:05 - How To Approach Building With A Partner38:16 - Product Strategy Masterclass For Creators44:56 - How To Prioritize What You Should Be Doing46:39 - How Being A New Mom Changed Natalie’s Work***RECOMMENDED NEXT EPISODE→ #88: Tori Dunlap***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONDaniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment.He's on a mission to inspire and educate the next generation of creators.In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else.Full transcript and show notesFollow Daniel on TikTok / YouTube / Instagram***TIMESTAMPS00:00 - Daniel Wall Is A Viral Machine01:35 - Why Daniel's Wall?03:02 - Creating Just For Fun04:23 - Improving Your Content Over Time07:47 - How Daniel Researches For Content Ideas10:19 - Masterclass On Hooks In Short Form Content15:37 - Daniels Video Making Process20:21 - What Your Audience ACTUALLY Cares About23:39 - CEFL Content Framework25:13 - Moving Audiences Across Platforms27:16 - Daniel's Business Model28:20 - How To Think About TikTok Vs YouTube Shorts31:01 - Daniel's Transition To Long Form Content37:51 - How To Get In Touch With Wildly Successful And Busy People41:22 - Are You Worried About The Transition To Long Form?***RECOMMENDED NEXT EPISODE→ #136: Kevin Parry***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONSarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.Full transcript and show notesLearn more about SarahLearn more about the Color CubeFollow Sarah on YouTube / Instagram / Twitter***TIMESTAMPS00:00:00 - She Built An Empire With… Coloring Books?00:01:22 - The Emergence Of Adult Coloring Books00:04:05 - The Beginnings Of Sarah’s Business00:06:22 - What Makes A Good Coloring Book?00:08:01 - Most People Give Up Too Soon00:09:24 - Integrating Into New Communities For Your Business00:15:13 - Using Free Samples To Sell00:18:22 - The Best Business Advice Sarah Got00:20:34 - Creators Are Autodidactic 00:23:16 - How To Help People Navigate Your Catalog00:28:57 - Can You Rely On One GREAT Revenue Stream?00:30:58 - Pinterest Almost Killed Sarah’s Business00:38:57 - Sarah Starts A YouTube Channel00:43:22 - Building Relationships With Your Audience00:47:15 - How To Manage Operations At Scale00:49:27 - Working With Your Significant Other00:54:16 - Making Physical Products Is HARD (The Color Cube)01:01:16 - Sarah COLD Launched The Color Cube***RECOMMENDED NEXT EPISODE→ #174: Bonnie Christine***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONHayden Hillier-Smith is an industry leader in online editing.He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing.In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm.Full transcript and show notesLearn more about Hayden Hillier-SmithSubscribe to The Editing PodcastFollow Hayden on Twitter / YouTube***TIMESTAMPS00:00 - YouTube Content Is Shifting01:43 - Hardest Thing About Working For Logan Paul03:25 - We Are Entering The Next Era Of YouTube06:33 - Why You Shouldn’t Copy Big YouTubers08:05 - Why Hayden Went Solo09:41 - How Do You Reconcile Niching Down?10:57 - Hayden Doesn’t View Data Like Other YouTubers12:14 - How Hayden Approaches Making Videos14:43 - Importance of Early Retention16:34 - What Creates High Energy?18:21 - Importance Of Sound Design In Videos20:39 - How To Choose What Sounds To Use21:28 - How Does Being An Editor Affect Personal Viewing Experiences23:00 - Why Start A Podcast?24:15 - Hayden’s Rules For The Editing Podcast26:12 - The Editing Podcast Intros Are Insane27:13 - What’s Been Surprising Since Going Solo?29:15 - Drama and Negativity Get Views31:02 - Thinking About Growth Oriented Content32:29 - Hayden Wants To Improve Life For YouTube Editors 35:01 - How To Hire A Great Video Editor38:30 - What Should A New YouTuber Be Doing?39:41 - What To Think About YouTube Shorts40:37 - The Community Tab Is SUPER Underrated42:06 - We Love Colin and Samir44:25 - Why YOUR Perspective Is Important In Content46:04 - Hayden’s YouTube Predictions47:43 - Start Investing In Your Audience NOW***RECOMMENDED NEXT EPISODE→ #173: Danny McMahon***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONNeville Medhora is the creator of Copywriting Course and SwipeFile.com.Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years.In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023.Full transcript and show notesMy interview on Neville's podcastLearn more about Copywriting CourseFollow Neville on Twitter / YouTube***TIMESTAMPS00:00 - Neville Medhora Is The OG Online Copywriter01:22 - Neville Ran A Rave Dropshipping Company In College02:14 - Copywriting Lessons From A Convicted Fraudster03:49 - Neville Grew AppSumo With Noah Kagan04:30 - Kopywriting Kourse Is Created05:13 - Who Is Your ACTUAL Target Audience08:00 - Cliffhangers Are A GREAT Engagement Tactic09:14 - Why Should People Care About Your Content?10:39 - The Early Days Of Online Courses14:21 - The Future Of Online Education 20:59 - The Evolution of Neville’s Online Business26:09 - How Neville Has Continually Brought In New Customers27:36 - A URL Change Caused A 400,000 Visits / Month Drop31:45 - Is Copywriting Harder Now That Consumers Are Smarter?37:02 - Twitter Is The Best Place To Meet People40:07 - How To Make Yourself More Consistent43:42 - Apple Should Make A Social Network45:13 - My YouTube Strategy47:10 - Neville’s Biggest Struggles***RECOMMENDED NEXT EPISODE→ #35: David Perell***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Recently, I spoke with my friend Andrew Barry on The Learning Culture podcast, and we talked about all things community. If you’ve listened to this show for a while, you know that community is really important to me and also an area where I have a lot of experience – having sold a community in the past and then also working with Pat Flynn and SPI last year.This episode is super tactical and specific about building community and some of the pitfalls to avoid. If you’re interested in community-building, I think you’ll really like it.You will learn about: Uncovering the job to be done for your community. Why making it peer-to-peer instead of one way is so critical. Why making the implicit explicit is going to help you define the rules of engagement for your community. How to increase the surface area of one-on-one connections at a human level with members. What to do with rockstars and lurkers in your community. How to create spaces for people and set milestones for members. How to know when your community is coming to an end and what to do about it. Want to learn more?Enroll in Build A Beloved MembershipJoin The LabCurious Lion Learning***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONDaniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.Full transcript and show notesFollow The Marketing Millennials on LinkedInSubscribe to The Marketing MillennialsFollow Daniel Murray on LinkedIn / Twitter***TIMESTAMPS00:00 - Daniel Murray’s Growth Secret01:32 - Daniel’s Path to Marketing03:17 - Marketing Operations VS Marketing Automation05:01 - What ACTUALLY Makes You Successful In Marketing06:26 - How Marketing Should Be Taught In College08:06 - Creating A Space To Learn Good Marketing13:02 - How Should We Think About Company Pages18:16 - LinkedIn Has Great Organic Reach20:33 - Company Pages Are Like Meme Pages23:48 - Why Are People Posting Dark Mode Tweets?28:48 - Gaining 40,000 Followers PER MONTH30:52 - Using Other People’s Content To Grow YOUR Following33:15 - Image VS Text Posts34:05 - Speak The Language of the Platform36:55 - What Makes a GREAT Post?38:27 - Testing What Works For You***RECOMMENDED NEXT EPISODE→ #188: Richard van der Blom***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONKayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling.Kayse started selling her teaching resources from the kitchen table in 2013 after grappling with a four-year-long stint through deep (and I mean deep) postpartum depression. Today, The CEO Teacher is a multimillion dollar business.In this episode, you’ll learn how Kayse transitioned from selling digital products to a membership, how to avoid making bad hires, how she manages such a large membership community, and why Kindness is at the core of her business.Full transcript and show notesLearn more about Kayse MorrisFollow Kayse Morris on Instagram / YouTube***TIMESTAMPS00:00 - From Government Assistance to Multi-Million Dollar CEO01:15 - Kayse Has An Idea04:40 - The Early Days of Selling Digital Products07:58 - Kayse Built An Audience On Accident11:01 - Her Life Changed Forever12:31 - The Old School Way To Build An Email List14:11 - Jay and Kayse Talk Music16:10 - Struggles With Depression After Finding Success18:17 - Change Your Mindset To Be A Better Boss20:22 - The Team Behind Kayse Morris20:36 - What Is An “Integrator”23:01 - Teachers Are The PERFECT Entrepreneurs25:31 - How Does Success Change Your Relationship With Money?30:47 - You HAVE To Know The Customer Journey32:16 - Don’t Do Memberships Like Kayse Did34:05 - NEVER Say “Lifetime Access”37:30 - The CEO Teacher Program Breakdown41:38 - How To Manage A Community At Scale44:50 - Become A Master At Launches***RECOMMENDED NEXT EPISODE→ #105: Daphne Gomez***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

I was recently asked to be a guest coach on a new show called the $10k Creator Podcast. The show follows Daren Smith on his journey to becoming a "10k creator" meaning 10,000 email subscribers and $10,000/mo in revenue. In this episode, I help talk Daren through what I believe his next steps should be. This is very similar to the calls I host every week inside The Lab! If you want to get this type of support yourself, consider joining us.Join The LabListen to the 10k Creator PodcastFollow Daren Smith on Twitter***RECOMMENDED NEXT EPISODE→ #146: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.Full transcript and show notesSubscribe to Creator HooksFollow Jake Thomas on Twitter***TIMESTAMPS00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD01:20 - DON’T Copy The Biggest YouTubers. Here’s Why05:13 - How Jake Became OBSESSED With YouTube Titles08:05 - The SECRET to Finding Patterns In Successful Titles10:33 - The 3 Clickworthy Emotions You Don’t Know About14:36 - How A Pro YouTuber ACTUALLY Makes Titles19:09 - Playing The CRINGEY Game Of YouTube Titles23:26 - Become A PRO At YouTube Titles29:25 - Titles Are More Important Than Thumbnails (In Education)30:54 - A/B Testing Titles For Beginners37:25 - Is This Chapter Title A Waste Of My Time?38:26 - How a Title Nerd Curates His Newsletter42:54 - Make Titles For Humans NOT Algorithms48:09 - STOP Putting “And” In Your Titles49:40 - The Art Vs Science of Titles***RECOMMENDED NEXT EPISODE→ #193: Jake Thomas***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify