Creator Science

Discover the exciting launch of an innovative syndicate connecting creators to investment opportunities in companies they love. Learn the essentials of investing and the concept of syndicates in venture capital. The discussion dives into the importance of memberships for creators and shares personal insights on transitioning to a creator lifestyle. It also explores private market investments and the criteria for becoming an accredited investor, making this a must-listen for anyone looking to blend creativity with financial savvy.

Kat Norton, known as Miss Excel, is a Microsoft Excel expert and a social media sensation who teaches Excel through fun content. She shares her inspiring journey from self-doubt to TikTok success, discussing how she overcame fears to create viral videos. Kat reveals her business acumen, including earning over $100,000 in just a day. The conversation dives into the importance of positive energy, embracing 'messy action,' and balancing authenticity with strategy to connect with audiences effectively.

Jon Youshaei, a former YouTube employee turned successful creator, shares his secrets for explosive growth, having racked up 260 million views in just a year. He reveals the overlooked '1st Frame rule' for captivating audiences and discusses innovative video packaging strategies. Jon emphasizes the benefits of starting with Shorts and offers insights into converting that audience to longer content. He also highlights how age can be a unique advantage in the ever-evolving YouTube landscape.

David Moldawer, an independent writer and editor with experience at Penguin and Amazon, dives into the intricacies of book publishing. He discusses who should write, when, and why. Listeners will learn about the publishing landscape, including advances, royalties, and the auction process. Moldawer sheds light on the balance between mainstream and indie publishing, and how authors can navigate market dynamics. He also reveals the motivations behind book purchases, emphasizing the importance of authenticity and unique perspectives.

George Blackman, a talented YouTube scriptwriter, shares insights from his work with notable figures like Ali Abdaal and Ed from Film Booth. He emphasizes the crucial role of scripting in engaging audiences and reveals a unique four-hat writing process to enhance video quality. Learn how to start your videos effectively and avoid common mistakes that can derail your message. George also discusses the importance of a compelling Call to Action, ensuring viewers are not just entertained but motivated to engage further.

Dive into a lively Q&A where listeners' burning questions shape the discussion. Topics range from the dilemmas of creative strategy to the challenges of dealing with online trolls. The importance of collaboration over solitary 'solopreneurship' is emphasized, promoting delegation for growth. Gain insights into content creation tactics, including transforming lengthy pieces into bite-sized social media gems. Explore the delicate balance of audience engagement and the essence of maintaining authenticity in the ever-evolving creator economy.

Tori Dunlap, founder of Her First $100k and New York Times bestselling author, shares her inspiring journey towards financial empowerment for women. She candidly discusses her experience in writing and selling her book, Financial Feminist, and the realities of the publishing process. Listeners gain insights into crafting book proposals, navigating literary deals, and the emotional aspects of launching a bestseller. Tori also highlights the importance of community support and innovative marketing strategies in achieving book launch success.

Nuseir Yassin, creator of the popular YouTube channel Nas Daily, shares his inspiring journey of amassing 12 million subscribers. He discusses the hidden costs of success, highlighting personal sacrifices and the emotional toll of relentless ambition. Nuseir emphasizes the need to listen to your inner voice and balance work with personal relationships. He also explores the 'Sniper vs Machine Gun' creator philosophy and reflects on transitioning from chasing attention to prioritizing sustainable profitability in his creative ventures.

Kieran Drew, a former dentist who pivoted to become a writing instructor, shares his fascinating journey of launching his course, High Impact Writing. He reveals the strategies that helped him attract 500 students in just four days, generating an impressive $142,000. Kieran discusses the emotional rollercoaster of launching a course, the importance of tiered pricing, and how effective engagement through social media can boost trust. He also emphasizes the value of pre-selling and refining content based on audience feedback for future success.

Phill Agnew, host of The Nudge Podcast and expert in marketing's behavioral science, reveals the psychological secrets behind MrBeast's captivating content. He discusses three key psychological biases that drive viewer engagement, such as the power of 'costly signaling' and 'input bias.' Agnew explains why giving away money works, and how transparency in content creation can deepen audience connections. This fascinating dive into MrBeast’s strategies offers actionable insights for creators looking to enhance their own videos.