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Creator Science

#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.

Oct 3, 2023
Taylor Lorenz, a technology columnist for The Washington Post and author of "Extremely Online," discusses the evolution of fame and influence in the digital realm. She reveals the origins of influencer culture and reflects on the rise and fall of platforms like Vine. Lorenz emphasizes the pivotal decisions made by YouTube that shaped content creation, while highlighting the often-overlooked contributions of women in the field. The conversation dives into creator economics, collaboration dynamics, and the emotional toll of navigating online fame.
45:30

Episode guests

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Quick takeaways

  • The internet has transformed the concept of fame, allowing niche communities to have their own celebrities.
  • YouTube's most important decision was to prioritize collaboration and community building among creators.

Deep dives

The Changing Nature of Fame and Celebrity in the Internet Age

The rise of the internet has revolutionized the concept of fame and celebrity. Today, it's almost impossible to get famous without the internet's help, even for traditional movie stars. The internet has become the primary platform for viral attention, and it has blurred the lines between fame and non-fame. Now, niche communities can have their own celebrities, and individuals can gain fame within specific online communities. Collaboration and community building among creators have become crucial strategies for success, as creators can support and promote each other to amplify their reach. Content houses and collaborative groups have proven to be effective in growing together and sharing expertise. The human need for social connection and collaboration makes these strategies beneficial for creators in the internet age. While the nature of fame and celebrity continues to evolve, the internet will remain a powerful tool in driving virality and amplifying recognition.

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