Creator Science #166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.
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Oct 3, 2023 
Taylor Lorenz, a technology columnist for The Washington Post and author of "Extremely Online," discusses the evolution of fame and influence in the digital realm. She reveals the origins of influencer culture and reflects on the rise and fall of platforms like Vine. Lorenz emphasizes the pivotal decisions made by YouTube that shaped content creation, while highlighting the often-overlooked contributions of women in the field. The conversation dives into creator economics, collaboration dynamics, and the emotional toll of navigating online fame.
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Early Career Criticism
- Taylor Lorenz faced criticism early in her career from established journalists who questioned her credibility due to her online background.
- Despite being published in The Atlantic, she was dismissed by some as not being a "real journalist."
Women's Role in Social Media
- Women, particularly young women and mothers, were significant early adopters of social media and blogging.
- Their contributions to the creator economy are often overlooked in favor of corporate narratives.
Mommy Bloggers as Pioneers
- Mommy bloggers were pioneers in the early creator economy, establishing monetization strategies and building large audiences through blogging.
- Their influence paved the way for later content creators and online businesses.
