Consistently creating and distributing content allows creators to refine their skills and become better over time.
The modality of content consumption through threads, with influencers adding their opinions, can tap into a different audience and provide a unique perspective.
Deep dives
The Power of Mass Producing Content
Mass producing content, such as daily podcasts or consistent writing, allows individuals to put in the necessary reps to improve their craft. By consistently creating and distributing content, creators can refine their skills and become better over time.
The Value of Threads on Social Media Platforms
While threads as a separate app may not be appealing to everyone, the fact that it was the second most downloaded app on the App Store suggests the potential of this modality of content consumption. Threads can tap into a different audience by growing the pie of short-form writing consumers and providing a unique perspective and credibility through influencers adding their opinions to articles.
LinkedIn's Potential for Effective Content Creation
LinkedIn offers a platform with a more professional and engaging atmosphere compared to other social media platforms. It provides opportunities for content creators to engage with an audience of intent-driven individuals who are willing to consume long-form articles and value the perspectives of trusted authorities in their respective fields.
The Everlasting Impact of Quality Newsletters
Newsletters remain relevant in the modern content landscape due to their ability to provide curated, must-read content directly to the reader's inbox. Well-curated newsletters can contribute to a meaningful morning routine, provide valuable insights, and have a significant impact on the audience, resulting in increased engagement and conversions when coupled with sponsorships.
About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire.
He has over 4,000 episodes with a 150,000,000 lifetime downloads, and that breaks down to about 2,000,000 listens per month. Earns more than $1,000,000 in annual revenue.
He and I sat down to talk about where we see the Creator Economy going in 2024. So in this episode, you'll hear JLD and I talking about our predictions for the coming year for creators.