Creator Science – Learn from today's top content creators

#178: Redesigning MY sponsorship strategy (feat. Justin Moore).

Jan 16, 2024

48:33

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Guest Justin Moore, a sponsorship coach and founder of Creator Wizard, teaches how to find and negotiate brand deals. The podcast explores creating a sponsorship strategy, increasing revenue, managing partnerships, in-house vs. paying partners, directing audiences, legal costs, and contract review.

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Quick takeaways

Having a proactive sponsorship strategy can significantly increase creators' revenue potential by identifying and creating bespoke solutions for brands.

Managing sponsorships internally allows creators to have more control and flexibility in creating holistic campaigns that align with their objectives.

Influencer partnerships offer more than just ad inventory, as they provide brands with a genuine stamp of approval, access to a target audience, and potential additional assets like content creation and social media promotion.

Deep dives

Sponsorship as a Strategy for Revenue Growth

In this podcast episode, the speaker discusses the importance of having a sponsorship strategy to unlock the true revenue potential of sponsorships. They explore how many creators see sponsorships as something that happens to them, rather than actively identifying opportunities to partner with brands. By taking a proactive approach and creating bespoke solutions for brands, creators can significantly increase their sponsorship revenue. The speaker emphasizes the need to view sponsorships as an opportunity to serve brands and provide value to their audience, rather than simply treating it as inventory. They also discuss the potential for diversification and the importance of building long-term partnerships based on trust and mutual benefit.

Introduction

3min

Unlocking the True Revenue Potential of Sponsorships

2min

Revenue Sources and Sponsorship

14min

Managing Multiple Partnerships

9min

Sponsorship: In-house vs. Paying Partners

8min

Redesigning sponsorship strategy and the importance of directing audiences

3min

Legal costs and contract review

11min

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.

Now Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years, but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.

The conversation you're about to hear is something we recorded for Justin's YouTube channel about a month ago. In 2023, Creator Science earned more than $100,000 in sponsorship alone, but I didn't really have a sponsorship strategy. So in this episode, we changed that completely. Justin helps me see where I'm leaving things on the table.

Full transcript and show notes

Sponsor Creator Science

Justin's Website / YouTube / Twitter / Instagram / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #179: Justin Moore

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