Marketing Against The Grain

Discover how Groupon navigated a recession to become a business powerhouse, even turning down a $6 billion offer from Google. Uncover innovative pricing strategies that can help brands thrive during tough times. Explore the exciting world of short-form video content and its role in capturing attention. The hosts highlight the CCN leadership model to enhance team dynamics and emphasize the importance of smart associations for personal and professional growth. Tune in for humorous anecdotes and practical marketing insights!

Matthew Howells-Barby, CMO of Decentralized Games and former VP at HubSpot, dives into the exciting world of Web3 marketing. He discusses the shift from a product-first mindset to prioritizing community engagement and governance in decentralized organizations. Howells-Barby highlights the importance of foundational knowledge in NFTs and play-to-earn models, while reflecting on the unique challenges marketers face in adapting strategies for Web3. He also shares humorous insights on crypto investments and offers a podcast recommendation for personal growth.

The discussion dives into the evolution and potential of Web 3, weighing its promise against current advertising giants like Google and Facebook. Insights reveal the challenges of reaching new customers and the vital role of user experience. There's an exploration of how decentralized technologies could reshape online economics and marketing strategies. The podcast also encourages innovative thinking for entrepreneurs in a Web 3 landscape and promotes a shift towards year-round enjoyment in life and marketing.

Discover the transformative power of the 2x2 framework for simplifying complex business problems. Kipp and Kieran delve into its applications in hiring decisions and strategic planning. They humorously debate whimsical topics like mashed potatoes on pizza, showcasing how relatable content can engage audiences. The duo also emphasizes the importance of clarity and effective decision-making for international marketing teams, offering insights into structuring teams for success. Share your own 2x2s and join the conversation!

Web 3 is set to transform marketing in exciting ways. Marketers must innovate to stay competitive, even amid challenges. The noisy landscape of Web 3 demands patients to discover valuable innovations. Tribalism in crypto highlights the need for constructive dialogue and growth from failures. Engaging communication strategies are crucial as cryptocurrencies evolve. Lastly, there's a strong call for marketers to educate themselves about Web 3, ensuring they can navigate this new terrain successfully.

This episode dives into the art of hiring marketing leaders, emphasizing the importance of aligning candidates' strengths with business needs. The hosts share insights on effective job descriptions and discuss real postings, providing their takes. They highlight the pivotal role of community in marketing, particularly for startups, and the need for strong collaboration among teams. Additionally, they explore the unique challenges faced by new marketers and the strategies to overcome them, while engaging listeners with humorous anecdotes and valuable takeaways.

Discover how balancing rationality with emotional appeal can revolutionize your B2B strategy. The hosts discuss the pitfalls of playing it safe and the need for transformational messaging. Learn the critical role of product marketing in startups and the importance of clearly defining market categories. They also tackle common mistakes in pitch decks and emphasize the need for a balanced narrative. Plus, dive into the complexities of audience engagement and how different personas react to various marketing approaches!

In tough economic times, adaptability is key for business survival. The discussion highlights innovative strategies from iconic brands, showcasing how niche targeting can drive growth. A focus on recognizing opportunities during recessions reveals the power of an 'anti-fragile' mindset. Tips on product diversification and maintaining market leadership are shared, alongside a lively contest encouraging entrepreneurial pitches. Ultimately, it’s about turning challenges into strategic advantages.

Explore the intriguing world of brand authenticity through the lens of notorious companies, like a certain low-cost airline. Discover why embracing failure is crucial for success, and how it can spark marketing innovation. Learn about the art of newsjacking as a clever strategy to elevate brand awareness, with real examples illuminating the connection between current events and consumer engagement. Dive into the fascinating interplay of data, creativity, and internet culture in shaping modern marketing strategies.

Join top marketer Hannah Fleishman, a HubSpot veteran with a knack for writing, as she dives into the nuances of leadership. Discover the difference between being a leader and a manager, and the essential skills needed for effective team dynamics. The conversation gets lively with a humorous take on NFTs and a playful round of Cards Against Humanity. Fleishman also shares insights on the mindset of winning, balancing results with enjoyment in leadership, and the importance of continuous learning in the ever-changing marketing landscape.