Marketing Against The Grain How to Build A World-Class Distribution Engine
Aug 4, 2022
Discover how to create a world-class distribution playbook with insights on leveraging early ad arbitrage opportunities. The hosts discuss the importance of a video-first approach and adapting to consumer trends that promise growth. They explore the shift from product-focused to community-driven marketing strategies, emphasizing the need for connection to revenue generation. Learn the value of embracing emerging technologies and testing new ideas to spark success, all while balancing innovation with fundamental marketing principles.
AI Snips
Chapters
Transcript
Episode notes
Modern Distribution Playbook
- Build a world-class distribution playbook by leveraging early adopter arbitrage opportunities.
- Prioritize video-first content and influencer marketing over direct response.
Distribution Playbook Failures
- Most distribution playbooks fail because they are short-term and don't consider current channels.
- Approach distribution with a focus on scale and leverage unfair opportunities.
Fundamentals of Scaling
- Create value before extracting value, focus on growing consumer trends.
- Invest in top talent and build a strong narrative for your C-suite.