How to Build A World-Class Distribution Engine
Marketing Against The Grain
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Evolving Marketing Strategies
This chapter delves into the transformation of marketing strategies, emphasizing product-led growth and the benefits of a freemium model for customer acquisition. It contrasts early startup challenges in brand recognition with the need to prioritize audience engagement over mere conversion rates. The discussion also highlights the shift towards community-driven marketing and video-first approaches, urging marketers to adapt to contemporary distribution needs while remembering fundamental principles.
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