Marketing Against The Grain Customer Acquisition Has Changed: A New Approach For 2022
Jul 12, 2022
Dive into the intriguing shifts in customer acquisition strategies as Kipp and Kieran explore new models driven by evolving consumer behavior. Discover the power of tokenomics and loyalty programs, and how they can boost engagement. The discussion also highlights innovative marketing strategies for entrepreneurs, including a contest for the best pitch. Plus, learn about community-led growth and how freemium models can enhance customer engagement while creating vibrant ecosystems. Expect a fresh approach to navigating the market!
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Customer Acquisition Challenges
- Customer acquisition is becoming increasingly difficult due to various factors.
- These include platform maturation, increased competition, and fragmented search.
Future of Customer Acquisition
- Consider where consumer behavior is headed to adapt your customer acquisition strategies.
- Think about Web3 and tokenomics as potential areas of exploration.
Tokenomics for Loyalty Programs
- Explore tokenomics for enhancing loyalty programs by enabling the sale of earned points.
- This can incentivize both new user growth and user retention.