Customer Acquisition Has Changed: A New Approach For 2022
Marketing Against The Grain
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Navigating New Customer Acquisition Strategies
This chapter explores the evolution of customer acquisition strategies in light of recent market shifts, such as increased competition and the dominance of major platforms like Google and Facebook. The speakers discuss the growing importance of tokenomics and loyalty programs as potential tools for enhancing customer engagement and retention. They emphasize the need for businesses to adapt by leveraging ecosystems and innovative strategies beyond traditional methods to drive growth.
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