Marketing Against The Grain Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)
Jul 26, 2022
Discover the impact of current market downturns on businesses and the importance of innovative marketing strategies. Explore creative campaigns for developers with Lemon.io and engage in unconventional ideas that connect startups with freelance talent. Dive into how personalized video content can elevate customer experiences and drive engagement, especially through platforms like Bonjoro. Plus, learn how to leverage celebrity interactions and short-form video to enhance marketing efforts and foster B2B growth in today's rapidly evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
Differentiation and Market Conditions
- Find a stronger differentiation for Lemon.io than speed and quality of match.
- Consider focusing on price and flexibility in the current economic slowdown.
Tactical Advice for Lemon.io
- Highlight the flexibility and cost benefits of hiring contract developers, especially during an economic downturn.
- Figure out a long-term differentiation strategy, potentially focusing on scale and quality of developers.
Startup Pitch Contest Idea
- Consider a monthly pitch contest where one startup wins free development services.
- This can generate buzz and attract more companies to try Lemon.io's services.