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Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)

Marketing Against The Grain

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Innovative Marketing for Developers

This chapter explores spontaneous and creative marketing ideas for the developer marketplace, focusing on the company Lemon.io. It emphasizes the importance of innovative strategies to connect startups with freelance talent, encouraging audience input and engagement. The discussion includes unique concepts like 'Lemonade stands' for developers to showcase their work and competitions to enhance visibility and community within the developer landscape.

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