Marketing Against The Grain

Take Control of Your Future (Career Advice for Marketing Professionals)

Aug 2, 2022
Discover how smaller marketing teams can drive change in budget-conscious organizations. Learn mental frameworks for career growth and the value of working in supportive environments. Explore accelerated learning through conversations with seasoned professionals and the transition from contributor to manager, tackling emotional challenges. Gain insights on the importance of nurturing your work culture for lasting career success. Plus, get tips on applying knowledge effectively in your marketing endeavors!
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ADVICE

Career Advice for Unvalued Marketers

  • If you work in an organization that doesn't value marketing, consider switching jobs.
  • Prioritize your career growth by seeking environments that support marketing efforts.
INSIGHT

Marketing is Information Asymmetry

  • Marketing is a profession of information asymmetry, where access to information is key.
  • If you're unhappy with your marketing career, it's your own fault.
ADVICE

Kipp's Learning Hack

  • Identify the smartest people in your field and learn from those who taught them.
  • Focus on acquiring scarce information rather than widely known knowledge.
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