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Take Control of Your Future (Career Advice for Marketing Professionals)

Marketing Against The Grain

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Navigating the Shift to Management

This chapter explores the transition from individual contributor to manager, outlining the challenges and emotional complexities involved. The speakers stress the importance of feedback loops and a supportive network for new managers, alongside a framework for career progression in marketing. Through practical examples and storytelling, they address the intricacies of leadership decision-making and the necessity of clear communication in navigating marketing strategies.

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