Marketing Against The Grain Becoming a Community-Driven Company with Yuliya Bel
Jul 7, 2022
Yuliya Bel, CEO and Co-Founder of Notus, is a dynamic advocate for community-driven growth. In this discussion, she dives into why tech companies need to act like media companies, emphasizing the importance of investing in genuine content. Yuliya distinguishes between mere audience engagement and real community connection, using Tesla as a prime example. The conversation challenges listeners to rethink community roles in business, exploring its profound impact on brand identity and long-term customer loyalty. A fascinating journey into the heart of modern marketing!
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Political Beginnings
- Yuliya Bel's career began in politics, managing a campaign office.
- This experience highlighted the power of community and shared passion.
Traditional Media Experience
- After politics, Bel transitioned to traditional media, working at Edelman.
- She observed the inefficiencies of traditional press outreach in a decentralized media landscape.
Crypto Startup Experience
- Bel's first tech role was at a crypto startup in 2018.
- This experience, coupled with her background in community building, led to the creation of Notus.