
Becoming a Community-Driven Company with Yuliya Bel
Marketing Against The Grain
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Journey Through Community Building and Media Evolution
This chapter narrates the speaker's path from politics to tech, highlighting the significance of community and the shift in media dynamics. It emphasizes radical transparency, the importance of authentic communication, and the challenges faced in the cryptocurrency landscape. The discussion also explores the evolving nature of advertising and the necessity for companies to invest in compelling content strategies for effective community engagement.
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