Marketing Against The Grain Leadership That Drives Growth (Insights from Kipp and Kieran)
Jul 28, 2022
The conversation dives deep into the essence of leadership amidst uncertainty, emphasizing trust and communication. Kipp and Kieran debate the fine line between guidance and ownership, revealing how empowerment can boost team morale. They also tackle the significance of flexible goal-setting through the OKR model, urging leaders to adapt in a changing economy. A humorous detour into modern delivery services adds a light touch, making powerful insights both relatable and engaging!
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MicroAcquire's Billboard Campaign
- Andrew Gazdecki, CEO of MicroAcquire, used customer tweets on billboards.
- This showcased real success stories instead of generic marketing messages.
Balancing OKRs
- Google CEO, Sundar Pichai, realized outcome-focused OKRs can stifle risk-taking.
- He advocates for balancing outcome-based and output-based evaluations.
Blending Iterative and Exponential Goals
- In uncertain times, blend iterative goals with exponential moonshots.
- Don't solely focus on incremental progress; pursue audacious goals too.