Leadership That Drives Growth (Insights from Kipp and Kieran)
Marketing Against The Grain
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Navigating Leadership and Marketing in Uncertainty
This chapter discusses the importance of effective leadership in maintaining growth during unpredictable times while highlighting the value of platforms like Micro Acquire that celebrate bootstrapped businesses. It critiques traditional comparison marketing and emphasizes the significance of showcasing real customer experiences. The conversation also explores the OKR model's role in adaptive leadership, advocating for flexibility and a balanced approach to setting goals in a changing economic landscape.
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