Marketing Against The Grain The Secrets of TikTok Revealed w/ Salem Ilese
Jul 21, 2022
Salem Ilese, a 22-year-old singer-songwriter with over 1B streams, shares her journey from musician to TikTok sensation. She reveals how to harness TikTok’s algorithm for growth and the importance of authenticity in content creation. Salem discusses her unique experience with NFT music, highlighting her philanthropic efforts through songs. She emphasizes the significance of adapting trends and collaborating with creators to enhance brand visibility and connect with audiences. Tune in for valuable insights on building a brand in the digital age!
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First Viral TikTok
- Salem Ilese's first TikTok, a bedroom performance, gained a million views in a day.
- This unexpected virality launched her TikTok career and led to experimenting with diverse content.
TikTok Success Tips
- Post consistently to feed the TikTok algorithm and establish a presence.
- Understand your target audience and cater content to their interests.
TikTok Algorithm
- TikTok's algorithm personalizes the "For You" page effectively, matching content to individual users.
- This precise targeting connects artists with their niche audiences, unlike other platforms.