Marketing Against The Grain Growing Your Brand Through Inbound Media with Patrick Campbell
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Jul 14, 2022 
In this insightful discussion, Patrick Campbell, Founder of ProfitWell and CSO at Paddle, shares his expertise on navigating the marketing landscape. He emphasizes the shift towards inbound media over traditional marketing, advocating for educational content that builds trust. Patrick discusses the importance of editorial taste in B2B media and innovative hiring strategies to foster creativity. The conversation also touches on the entrepreneurial opportunities in the media space, highlighting actionable strategies for brand growth through effective content.
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Brand Building in Smaller Markets
Brand building is crucial in smaller markets where tactical marketing isn't effective. B2B SaaS companies excel at monetization, while media companies are great at driving traffic and brand.
ProfitWell's Pricing Page Teardown
ProfitWell started with a show called "Pricing Page Teardown", analyzing pricing pages with data-driven feedback. This approach helped build brand recognition and generated word-of-mouth and referral traffic.
Content Creation Focus
Focus on target persona or problem when creating content. Give your marketing team cover and set parameters, allowing small beginnings and iterations like product development.