Marketing Against The Grain

In a spirited debate, Kipp and Kieran tackle innovative marketing strategies through a game of Double Down, Table Stakes, and Kill. They discuss the merits of product-led growth versus marketing-led approaches while sharing humorous anecdotes about breakfast preferences. The conversation dives into Netflix's streaming challenges and effective customer engagement techniques, emphasizing the importance of impactful ideas in business and education. With insights on marketing leadership, they explore the balance between nurturing talent and community-driven growth.

In this engaging discussion, Steph Smith, a growth marketer at HubSpot and former analyst at Trends.co, dives into the creator economy's significance for brands. She highlights the untapped potential of independent creators in marketing and examines niche targeting strategies. The conversation also covers the unique dynamics of creator partnerships, the impact of Spotify playlists in brand engagement, and how the landscape of digital marketing is evolving in today's saturated environment. Unlocking these insights can empower brands to better connect with their audiences.

Discover how to stand out as a marketer in a crowded landscape. The hosts explore the art of storytelling and its impact on brand perception. They share experiences with virtual real estate and NFTs, and how decentralized learning is reshaping education. Learn about leveraging network effects for brand differentiation, with a deep dive into Cash App's success. The conversation is packed with tips for honing marketing skills and fostering team culture, all while sparking your entrepreneurial spirit!

Alex Lieberman, co-founder and Executive Chairman of Morning Brew, shares his insights into the fast-evolving world of NFTs and their cultural implications. He emphasizes the need for critical thinking in entrepreneurship and discusses a framework for success that balances intuition and data. Lieberman also explores the qualities that set successful entrepreneurs apart, including the importance of adaptability and effective communication in leadership. The conversation reveals how nostalgia can drive innovative business solutions, exemplified by the LimeWire NFT comeback.

Discover the evolving world of NFT licensing and how it's reshaping brand engagement in the digital marketing landscape. The hosts dive into the intriguing intersection of AI and creativity, sharing experiences with DALL-E's ability to generate art from text. They highlight the importance of innovation in marketing and the unexpected impacts of technology on creative endeavors. Plus, insights on cultivating community-driven growth and the unconventional success stories that stand out in today's crowded market.

Ross Simmonds, Founder & CEO of Foundation, delves into the future of marketing, sparking conversation about the alarming trend that 77% of mobile searches yield no clicks. He emphasizes the power of storytelling to foster emotional connections and community engagement, and shares insights on how brands can differentiate themselves in a crowded market. The discussion also touches on the evolving landscape of digital marketing and the importance of maintaining strong intellectual property strategies for long-term success.

Join Kipp and Kieran as they dive into playful brainstorming of fresh marketing ideas for five businesses. They discuss innovative strategies in hospitality, including NFTs for customer engagement. The duo explores health hacks like cold therapy while weaving in community-building insights from Web3 technologies. They also champion unique marketing for remote teams and the hiring process with comedic approaches. Expect lively debates and engaging proposals that challenge conventional norms in marketing and hiring!

In this engaging discussion, Mayur Gupta, Chief Marketing and Strategy Officer of Gannett and former leader at Spotify, shares his insights on the drastic shifts in marketing post-COVID. He dives into the creator economy and how B2B businesses can leverage it to connect more deeply with audiences. Gupta also presents his 'Oxygen, Water, Food' model for prioritizing marketing strategies, illustrating the need for emotional connections in branding. Discover the power of content personalization and how tech companies can adapt their media approaches for lasting impact.

Dive into a captivating discussion about the ever-evolving digital landscape! Discover how Web 3 could revolutionize customer acquisition through innovative incentives. Hear about a founder who showcases her company's value proposition with just one tweet. The hosts also explore LinkedIn's foray into podcasting and what's missing in podcast discovery. Plus, find out how YouTube can enhance visibility for podcasters while navigating new relationship dynamics in marketing. It's a fresh take on what drives business growth!

Dive into the world of marketing insights with industry leaders as the hosts explore unlocking essential marketing truths. They highlight the importance of community engagement and invite listeners to contribute questions for future discussions. Get ready for practical advice that can propel your business forward, all while fostering a collaborative spirit.