Marketing Against The Grain Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?
9 snips
Aug 24, 2022 YouTube is changing the game for podcasts, offering new advertising formats and deeper analytics for marketers. The hosts discuss how YouTube's unique ecosystem makes its subscribers the most valuable in the digital landscape. They highlight the platform's transformative features that enhance discoverability and community engagement. With a shift towards video-first strategies, creators are urged to adapt and leverage YouTube's podcasting capabilities early. The conversation also touches on frustrations with current promotional platforms and the future of podcasting.
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YouTube Subscriber Value
- A YouTube subscriber is now the most valuable subscriber online, offering diverse engagement opportunities.
- They can be podcast listeners, discover content via Shorts, and engage with visual content.
YouTube's Platform Strength
- YouTube's platform strength lies in its search-led video format, discoverability via Shorts, and now podcast integration.
- The biggest challenge for podcast growth has been discoverability, which YouTube addresses effectively.
Optimizing for YouTube
- Create a dedicated YouTube channel for your podcast and prioritize video setup with good lighting.
- Ensure your podcast format allows for engaging short clips for YouTube Shorts to drive discoverability.
