Marketing Against The Grain How to Leverage Intellectual Property in Marketing (The Next Big Thing)
Aug 23, 2022
Intellectual property is becoming crucial in modern marketing. The discussion highlights how IP can differentiate and elevate your brand. Unlearning outdated practices in tech and creativity is emphasized, especially amid the rise of Web3. Strategies like community engagement and the innovative use of NFTs are explored for maximizing the value of IP. The episode also touches on the high-stakes investment landscape and the strategic importance of IP in shaping future business directions.
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Tennis Lessons
- Kieran Flanagan shared his experience of relearning tennis with a coach.
- Unlearning bad habits is harder but leads to better long-term progress.
Pickleball's Success
- Kipp Bodnar points out pickleball's success stems from simplifying tennis.
- This made it accessible to a wider audience, demonstrating the power of broader applicability.
No-Code Platforms
- Kieran Flanagan mentioned Zach Weinberg's tweet about no-code platforms.
- Many companies can now leverage tools like Airtable and Zapier, reducing complexity and expanding their reach.