Marketing Against The Grain The Impact of AI in Marketing (Friend or Foe?)
Aug 16, 2022
The discussion dives into whether AI enhances or replaces human creativity in marketing. The backlash against the shift to paid AI services highlights the tension between innovation and branding. Job security concerns arise as AI disrupts both low and high-skilled professions. The potential for AI to personalize customer experiences and streamline tasks is also examined. Additionally, the hosts touch on AI's portrayal in movies like 'Terminator 2' and explore how businesses can leverage tools like HubSpot CRM for growth.
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AI's Impact Order
- AI will likely impact creative fields first, then cognitive labor, and lastly physical labor.
- This is counterintuitive to the common assumption that manual labor would be automated first.
AI-Generated Stock Photos
- AI can create unique stock photos for blogs, replacing generic stock images.
- This offers a level of customization not possible with traditional stock photography.
Importance of the Brief
- The effectiveness of AI-generated creative work depends heavily on the quality of the brief provided.
- A bad brief will lead to poor output, regardless of whether a human or AI executes it.