The Impact of AI in Marketing (Friend or Foe?)
Marketing Against The Grain
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AI's Disruption in Marketing
This chapter explores the controversies surrounding AI in marketing, particularly the backlash against the shift to paid services. It discusses AI's transformative potential and the risks it poses to creativity, skilled professions, and branding. The chapter emphasizes the need for regulatory frameworks and workforce reskilling to navigate the societal impacts of AI technology.
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