Marketing Against The Grain The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways
Jul 5, 2022
Is community-led growth the future of business? The hosts share hot takes on unconventional marketing strategies that foster brand differentiation. They discuss the tricky balance of measuring marketing effectiveness with both direct and indirect methods. Entrepreneurs get a chance to shine in a competition that offers a $5,000 prize for the best pitch. Plus, there's a lively debate on Elon Musk's leadership at Twitter, revealing both excitement and skepticism. Tune in for inspiring insights and a unique perspective on the marketing landscape!
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Optimize Team Structure
- Hire operators to support builders and creators in your marketing team.
- This frees up creatives to focus on building and creating, not operations.
Balancing Building and Operating
- Scaling teams must balance building and operating efficiently.
- Assigning both roles to one person leads to suboptimal performance in one area.
Balancing Measurable and Unmeasurable Marketing
- Balance directly measurable marketing with indirect, less attributable strategies.
- Focusing solely on measurable metrics hinders long-term growth and differentiation.