The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways
Marketing Against The Grain
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Navigating Cold Waters and Marketing Strategies
This chapter explores the practice of ice bathing as a metaphor for acclimating to challenges, transitioning into a lively debate on provocative marketing opinions. It emphasizes the importance of clearly defined roles within marketing teams, advocating for a balance between creative and operational tasks as companies scale. Additionally, the chapter addresses the complexity of measuring marketing effectiveness, urging a blend of direct and indirect strategies to foster long-term brand growth and team alignment.
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