Nudge

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.  Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

News has come out that has shocked the world of behavioural science.Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWMPete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWIPete’s channel: https://www.youtube.com/@PeteJudo1The Data Colada Articles: Part 1 - https://datacolada.org/109Part 2 - https://datacolada.org/110Part 3 - https://datacolada.org/111Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-listKennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5Check out Astroten: https://www.astroten.co.uk/Illusion of Choice: https://tinyurl.com/mrxduj97The Choice Factory: https://www.richardshotton.com/the-choice-factory

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.Paul Johnson Biography: https://tinyurl.com/2e8dpxa3Andrew Roberts Biography: https://tinyurl.com/2p94v8rx“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnkAccess to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge

This episode is about 24 minutes in length.But I only want you to listen to just 17 minutes and 42 seconds of it.Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge.Access the bonus episode: https://tinyurl.com/mrz355chJay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videosJay’s podcast: https://podcast.creatorscience.com/Jay’s newsletter: https://creatorscience.com/subscribe/Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s episode of Nudge.  OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5 Richard’s book: https://tinyurl.com/mrxduj97 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.In this episode, I explain why people believed her (spoiler: it's due to behavioural science).My Halo Effect experiment: https://imgur.com/oV4REzqHarvard Labour Illusion study: http://bit.ly/41TWo73Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.pngWatching-eyes effect on Theranos.com https://im.ge/i/7f0sY8Theranos sign outside their office: https://im.ge/i/7fjLHyElizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOISign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best. Tom’s channel: https://www.youtube.com/@TomtheTaxiDriverTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her. In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar. Dan Ariely’s book: http://bit.ly/3T2RTmxThe Dropout podcast: http://bit.ly/3yuRXSyTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list