Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sBHuel’s anchoring ad: https://imgur.com/a/AjGNDQ5Mike’s Twitter: https://twitter.com/MikeDHughesElla’s Twitter: https://twitter.com/ellajenkins95

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Read Bruce’s book: https://amzn.to/3STOp56 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listListen to episode 22 of Nudge: https://bit.ly/3C414N7

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners. Just a heads up, this episode contains conversations about childhood trauma.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Read Bruce’s book: https://amzn.to/3STOp56 Listen to episode 21 of Nudge: https://bit.ly/3JTMwRYSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Katelyn's newsletter: https://customercamp.co/whywebuy/Katelyn's Twitter: https://twitter.com/KateBourBarnum Reddit ads: https://imgur.com/a/BsCwx7nBarnum Reddit ads results: https://imgur.com/a/iEB4W79Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition. In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listFollow me on Twitter: https://twitter.com/p_agnewConnect with me on LinkedIn: https://bit.ly/3mcmaiZ

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Dan’s book The Power of Regret: https://amzn.to/3btHAX9Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listExclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Dan’s book, the Power of Regret: https://amzn.to/3bjKzSbListen to episode 61 of Nudge: https://bit.ly/3bqj4WPSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book: https://www.vanessabohns.com/Follow Vanessa on Twitter: https://twitter.com/profbohnsListen to episode 29 on first impressions: https://bit.ly/3NBI6j0Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Zoe’s book: https://bit.ly/3ajysn6Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoUDan Pink eventually says yes: https://imgur.com/a/X24SGBuZoe’s website: https://www.zoechance.com/Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listFollow me on Twitter: https://twitter.com/p_agnewConnect with me on LinkedIn: https://bit.ly/3mcmaiZListen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Zoe’s book: https://bit.ly/3ajysn6Zoe’s website: https://www.zoechance.com/Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMYSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listListen to episode 11: https://bit.ly/3O52fOR