

“Voter” vs. “Vote”: How one letter changed elections
Nov 28, 2023
This podcast discusses how a simple change from using verbs to using nouns can significantly impact behavior and perception. Professor Christopher Bryan shares his studies on messaging, demonstrating how noun labels can persuade people to vote, children to tidy up, and students to stop cheating. The podcast also explores the power of noun labels in political campaigns and highlights the effectiveness of using specific wording in surveys and experiments to encourage desired behaviors and attitudes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Power of Nouns in Shaping Behavior and Identity
02:10 • 3min
The Influence of Language Manipulation on Perception and Behavior
04:53 • 10min
The Impact of Changing 'Vote' to 'Voter' in Political Campaigns
14:58 • 3min
The Power of Noun Labels
17:59 • 8min
The Influence of Noun Labels on Behavior and Perception
25:52 • 3min