Nudge

“Voter” vs. “Vote”: How one letter changed elections

Nov 28, 2023
This podcast discusses how a simple change from using verbs to using nouns can significantly impact behavior and perception. Professor Christopher Bryan shares his studies on messaging, demonstrating how noun labels can persuade people to vote, children to tidy up, and students to stop cheating. The podcast also explores the power of noun labels in political campaigns and highlights the effectiveness of using specific wording in surveys and experiments to encourage desired behaviors and attitudes.
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