The importance of soft talk in negotiations

In the podcast episode, the guest, Brie Williams, discusses the importance of using a softer approach in negotiations instead of making aggressive demands or using power to force the partner into one's way of thinking. This approach involves actively listening to the partner, asking calibrated questions, avoiding direct refusals, and making the partner feel heard and comfortable. By collaborating and helping the partner come to an agreement that suits both parties, negotiations can be more successful. Williams explains the psychology behind why this approach works and how it can be utilized by anyone.