9min chapter

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Why telling someone what to do won't work

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CHAPTER

Avoiding Reactance: Strategies for Effective Communication

This chapter explores the concept of reactance and how directly telling someone to do something can backfire. It suggests two ways to influence others without triggering reactance, emphasizing similarity and offering an escape valve. The chapter also introduces the 'conversational cutlery' model for effective communication and provides three strategies to reduce reactance in practice.

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