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This chapter explores the approach to negotiations discussed in the book 'Never Split the Difference' by Chris Voss, emphasizing the importance of listening and collaboration over aggression and power. The guest provides insights into the psychology behind this approach and its practical application in different scenarios.

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.

Access the bonus episode: https://tinyurl.com/nudgebonus

Bri’s book: https://www.briwilliams.com/WBB

Bri’s website: https://www.briwilliams.com/